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Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast
Manage episode 457627440 series 1954021
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.
00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:35 Lorraine’s Background
01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing
09:46 - 12:05 Lorraine, welcome to the show!
12:06 - 14:00 Three Key Elements for a Marketing Plan
14:01 - 15:39 Identifying Your Customer
15:40 - 17:39 Understanding Your Competitors
17:40 - 20:11 Defining Your Marketing Objectives
20:12 - 28:24 Success Story
29:11 - 36:00 Encouraging User Engagement and Content Creation
36:01 - 39:00 The Power of Contests for User-Generated Content
39:01 - 42:02 Understanding Zero Click Strategies
42:03 - 44:39 Creating Engaging Short-Form Content
44:40 - 50:58 The Importance of Direct Messaging for Links
50:59 - 55:24 Advice for Students Entering the Workforce
55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)
55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!
56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com
#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney
Hosted on Acast. See acast.com/privacy for more information.
229 つのエピソード
Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 457627440 series 1954021
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.
00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:35 Lorraine’s Background
01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing
09:46 - 12:05 Lorraine, welcome to the show!
12:06 - 14:00 Three Key Elements for a Marketing Plan
14:01 - 15:39 Identifying Your Customer
15:40 - 17:39 Understanding Your Competitors
17:40 - 20:11 Defining Your Marketing Objectives
20:12 - 28:24 Success Story
29:11 - 36:00 Encouraging User Engagement and Content Creation
36:01 - 39:00 The Power of Contests for User-Generated Content
39:01 - 42:02 Understanding Zero Click Strategies
42:03 - 44:39 Creating Engaging Short-Form Content
44:40 - 50:58 The Importance of Direct Messaging for Links
50:59 - 55:24 Advice for Students Entering the Workforce
55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)
55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!
56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com
#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney
Hosted on Acast. See acast.com/privacy for more information.
229 つのエピソード
Усі епізоди
×1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
1 Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts 43:52
1 Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast 53:42
1 Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast 1:02:55
1 Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast 58:57
1 How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast 58:22
1 Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast 1:01:51
1 How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast 48:02
1 The Power of Personal Brand and Company Culture with Chellie Phillips | Marketing Expedition Podcast 51:27
1 How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast 57:40
1 How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast 47:32
1 How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast 1:02:20
1 The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast 59:37
1 Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast 52:05
1 Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast 51:41
1 Branding 101: Creating a Successful University Marketing Campaign with David Johnston 1:09:36
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