Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.

00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent

00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 - 01:58 Faruk’s Bio

01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency

17:44 - 18:50 Faruk, welcome to the show!

18:51 - 22:48 Transition to CGI

22:49 - 24:48 Career Highlights

24:49 - 31:03 The Impact of Photorealistic CGI

31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry

35:56 - 40:36 Award-winning Advertising Campaigns

40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing

49:10 - 53:10 The Future of Previsualization in Sales and Marketing

53:11 - 56:24 Principles of Design

56:25 – 1:00:49 Creating virtual worlds and authenticity

1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/

1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([e-mail])

1:02:09 – 1:02:55 Join The Marketing Expedition Community today!

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