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1 Bringing Your Whole Self to Work with Port of Rotterdam’s Saskia Mureau 21:38
How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast
Manage episode 344784113 series 1954021
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.
00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 – 01:08 Mary Ann’s Bio
01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms
07:32 - 09:17 Welcome to the show Mary Ann!
09:18 - 12:38 Different generational breakout of spent
12:39 - 19:04 Programmatic placement for your media to define your audience
19:05 - 21:40 Difference between OTT and CTV
21:41 - 24:13 Breaking through the noise
24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting.
24:59 - 30:02 Adopting media evolution
30:03 - 32:28 Omnichannel approach
32:29 - 36:06 Targeting your loyal customers
36:07 - 42:41 Outsource and find good partners
42:42 - 43:58 Reach out to Mary Ann
43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!
44:25 - 45:12 Join The Marketing Expedition Community today!
#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 344784113 series 1954021
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.
00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 – 01:08 Mary Ann’s Bio
01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms
07:32 - 09:17 Welcome to the show Mary Ann!
09:18 - 12:38 Different generational breakout of spent
12:39 - 19:04 Programmatic placement for your media to define your audience
19:05 - 21:40 Difference between OTT and CTV
21:41 - 24:13 Breaking through the noise
24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting.
24:59 - 30:02 Adopting media evolution
30:03 - 32:28 Omnichannel approach
32:29 - 36:06 Targeting your loyal customers
36:07 - 42:41 Outsource and find good partners
42:42 - 43:58 Reach out to Mary Ann
43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!
44:25 - 45:12 Join The Marketing Expedition Community today!
#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
すべてのエピソード
×1 Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast 45:33
1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
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