The daily drama of money and work from the BBC.
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コンテンツは Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Marketing Expedition Podcast with Rhea Allen, Peppershock Mediaに似ているもの
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
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The latest business and finance news from around the world, on the BBC.
…
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Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
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Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast
Manage episode 443354129 series 1954021
コンテンツは Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus
00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:13 Jim’s Background
01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)
05:51 - 07:20 Jim, welcome to the show!
07:21 - 12:58 Five Rings of Buying Insight
12:59 - 15:14 Methodology for Developing Buyer Persona
15:15 - 19:59 Using Buyer Insights for Marketing and Sales
20:00 - 22:47 Integrating AI and Human Intelligence
22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/
24:51 - 29:03 Importance of Empathy in Marketing
29:04 - 32:14 Industry Resources and Tools
32:15 - 36:44 Understanding Customer Inaction
36:45 - 37:28 Importance of Customer Retention
37:29 - 38:38 Final Thoughts and Summary
38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!
39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com
#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney
226 つのエピソード
Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
シェア
Manage episode 443354129 series 1954021
コンテンツは Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus
00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:13 Jim’s Background
01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)
05:51 - 07:20 Jim, welcome to the show!
07:21 - 12:58 Five Rings of Buying Insight
12:59 - 15:14 Methodology for Developing Buyer Persona
15:15 - 19:59 Using Buyer Insights for Marketing and Sales
20:00 - 22:47 Integrating AI and Human Intelligence
22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/
24:51 - 29:03 Importance of Empathy in Marketing
29:04 - 32:14 Industry Resources and Tools
32:15 - 36:44 Understanding Customer Inaction
36:45 - 37:28 Importance of Customer Retention
37:29 - 38:38 Final Thoughts and Summary
38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!
39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com
#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney
226 つのエピソード
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Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
Marketing Expedition Podcast with Rhea Allen, Peppershock Mediaに似ているもの
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
