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Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast
Manage episode 294093540 series 1954021
With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape. https://www.vibenomics.com/
00:00 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 1:13 About Paul
1:13 - 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/
2:13 - 2:55 Interested in being a guest/sponsor?
2:55 - 6:34 Rhea’s Marketing Essentials
6:34 - 7:15 Welcome Paul
7:15 - 7:58 Paul’s background
7:58 - 10:25 The story of Audio Out of Home™
10:25 - 16:36 Overview of Audio Out of Home™
16:36 - 19:34 Paul’s marketing tips
19:34 - 23:08 Utilizing the media plan
23:08 - 24:53 Improving from experiences
24:53 - 26:24 Afterthought vs. Forethought
26:24 - 29:27 First-party Data vs. Third-party data
29:27 - 31:27 Education within the industry
31:27 - 34:34 Paul’s advice
34:34 - 38:21 Inspirations and aspirations
38:21 - 39:49 How to connect with Paul
39:49 - 40:11 Thank you, Paul
40:11 - 40:29 Thanks for listening
40:29 - 40:58 Join https://themarketingexpedition.com/ today!
Save every day at your favorite spots with Raise. Use my link to get $5 off your first card
#advertising #marketing #branding #digitalmarketing #advertisingagency #digitalmedia #digitalmarketing #socialmedia #business #contentmarketing #audiooutofhome #audiobranding #audioindustry #audiobusiness
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 294093540 series 1954021
With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape. https://www.vibenomics.com/
00:00 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 1:13 About Paul
1:13 - 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/
2:13 - 2:55 Interested in being a guest/sponsor?
2:55 - 6:34 Rhea’s Marketing Essentials
6:34 - 7:15 Welcome Paul
7:15 - 7:58 Paul’s background
7:58 - 10:25 The story of Audio Out of Home™
10:25 - 16:36 Overview of Audio Out of Home™
16:36 - 19:34 Paul’s marketing tips
19:34 - 23:08 Utilizing the media plan
23:08 - 24:53 Improving from experiences
24:53 - 26:24 Afterthought vs. Forethought
26:24 - 29:27 First-party Data vs. Third-party data
29:27 - 31:27 Education within the industry
31:27 - 34:34 Paul’s advice
34:34 - 38:21 Inspirations and aspirations
38:21 - 39:49 How to connect with Paul
39:49 - 40:11 Thank you, Paul
40:11 - 40:29 Thanks for listening
40:29 - 40:58 Join https://themarketingexpedition.com/ today!
Save every day at your favorite spots with Raise. Use my link to get $5 off your first card
#advertising #marketing #branding #digitalmarketing #advertisingagency #digitalmedia #digitalmarketing #socialmedia #business #contentmarketing #audiooutofhome #audiobranding #audioindustry #audiobusiness
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
すべてのエピソード
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1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
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