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Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast
Manage episode 277364680 series 1954021
As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.
00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 03:00 Introducing Kevin Smith
03:00 – 04:20 Boise, ID, and Cradlepoint
04:20 – 06:15 Background to working with Cradlepoint
06:15 – 07:43 Real Stories Using Cradlepoint Technology
07:43 – 12:45 Kevin's Background
12:45 – 13:50 Curation Foods Story for packaged guacamole
13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole
18:31 – 19:23 Ideal Clients: Midlevel Companies
19:23 – 20:16 Marketing Smashbrand
20:16 – 21:18 New Software and Platform for Agency's
21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker
23:10 – 24:27 Differentiation
24:27 – 25:25 Being an Entrepreneur
25:25 – 28:00 Success Story of Kevin's: GFuel
28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation
32:03 – 34:04 Words of Wisdom from Kevin
34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com
34:46 – 35:39 Closing: Find more at Themarketingexpedition.com
#branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 277364680 series 1954021
As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.
00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 03:00 Introducing Kevin Smith
03:00 – 04:20 Boise, ID, and Cradlepoint
04:20 – 06:15 Background to working with Cradlepoint
06:15 – 07:43 Real Stories Using Cradlepoint Technology
07:43 – 12:45 Kevin's Background
12:45 – 13:50 Curation Foods Story for packaged guacamole
13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole
18:31 – 19:23 Ideal Clients: Midlevel Companies
19:23 – 20:16 Marketing Smashbrand
20:16 – 21:18 New Software and Platform for Agency's
21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker
23:10 – 24:27 Differentiation
24:27 – 25:25 Being an Entrepreneur
25:25 – 28:00 Success Story of Kevin's: GFuel
28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation
32:03 – 34:04 Words of Wisdom from Kevin
34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com
34:46 – 35:39 Closing: Find more at Themarketingexpedition.com
#branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos
Hosted on Acast. See acast.com/privacy for more information.
230 つのエピソード
すべてのエピソード
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1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
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