How To Make Real Money With Your Online Wellness Business with Michelle Leotta

Build A Better Wellness Biz

Of course, one of the primary goals of starting a business is to make money. But making a solid income as an online wellness professional doesn't happen overnight. It takes a solid game plan, clarity on your why, and regularly making the right offers to do more than just scraping by with your online wellness business.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• The importance of having a distinct ‘why’ when stepping up your mindset and earning potential (7:51)
• The most effective income-generating activities that you might be missing (12:24)
• How to get over the stumbling block of baseline pricing yourself and your services and how to grow over time (25:05)
• Why getting clear on your target market can increase both your perceived and actual value (31:44)
• Tips for expanding your current offerings into multiple revenue streams and how quickly you should start (41:01)
• The role of podcasting in your marketing systems (49:33)

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All Things Money with Michelle Leotta

Michelle Leotta has a story similar to many health coaches. Sick and tired of being told by doctors that ‘everything was fine’ when she knew it wasn't, she got curious, took her health into her own hands, and finally saw the results she had been looking for.

Michelle’s health coaching business took off immediately, which quickly attracted the attention of other health coaches who were struggling with the business side of things. As a result, Michelle has been mentoring health coaches for as long as she has been coaching herself, and she has first-hand experience when it comes to all things money and making a real profit with your wellness business.

Unlocking Unlimited Earning Potential

Even if it might not feel like it for you right now, as wellness entrepreneurs, we have unlimited earning potential. The key to unlocking that potential is figuring out your distinct ‘why’ and creating the right offers that are in line with it.

Understanding your ‘why’ helps you to hone in on your target audience, and create more highly-targeted offers, which increases your confidence when selling.

Michelle shares how from this starting point, increasing your profitability often isn’t about adding ever-more products and services, but by simplifying and doubling down on your existing “money-making activities”.

Michelle suggests focusing on how you are earning money week by week and setting time-based goals around your income-generating activities to help track and narrow down where your profit is actually coming from.

The more offers you make, and the more time you spend on your “money-making activities” the more profit you’re going to create.

It’s a simple formula that can have a massive impact on your ability to develop consistent, predictable revenue.

Beat Your Own High Score, Not Somebody Else’s

When it comes to money and pricing, it’s so common for wellness entrepreneurs to get caught up in the comparison game.

Instead of looking at what other people are doing, however, and pricing your services according to that, try and focus on what your service is truly worth to the people you are solving problems for.

By pricing your products and services according to what it’s worth to your audience to solve, you can position your offer in a way that increases both your perceived value and your actual value.

Instead of comparing yourself to someone else who appears successful, try and beat your own high score, not theirs. If you truly solve a problem in your clients' lives, they will be happy to pay you for the results you help them achieve.

Where are you currently leaving money on the table? Leave me a voice message with your answer here.

Links & Resources
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