A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3

Scale of One to Tech

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3+ y ago 32:41

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SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients.

Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episode 3 of the “Scale of One to Tech” podcast, where we hear their thoughts on how faltering footfall has affected businesses’ spend on digital marketing, people’s ever-evolving app usage habits, and the tech that Rob’s clients are using to propel their digital growth.

This episode covers

Impact of Covid on D2C and eComms
What successful businesses are doing differently
Importance of customer focus
Evolving app engagement
The tech clients are using to propel growth
Resurgence of direct mail and subscriptions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

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