Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10

Scale of One to Tech

コンテンツは Alex Marriner - Acquire Digital Talent によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Alex Marriner - Acquire Digital Talent またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

3y ago 43:31

MP3•エピソードのホーム

As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.

With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journey as a D2C brand.

We hear how Wild Cosmetics has diversified their channel mix to avoid any massive impacts to their strategy, what they look for when hiring new team members, and constructing their marketing campaigns without coming across as ‘preachy’.

This episode covers

Wild Cosmetics’ USPs in a growing, environmentally conscious market
The massive range of channels that help Wild to grow
Marketeers maintaining their edge by staying hands on with new technologies
Hiring with skills, experience, attitude and diversity in mind
Tips for starting a D2C business
Whether to prioritise a great product or a great brand

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

27 つのエピソード