Giuseppe Gallo from Italicus Rosolio di Bergamotto on his journey to launching Italicus, the history of the Rosolio category, challenges and crucibles of launching a premium beverage brand as a start up, and why big companies struggle with innovation.

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I'm so excited to present my interview today with Giuseppe Gallo. Giuseppe is a twenty year veteran of the beverage and hospitality industries, and founder of ITALICUS Rosolio di Bergamotto, a liquor that is reestablishing a forgotten Aperitivo category. Prior to Italicus, Giuseppe was best known as a global brand ambassador for MARTINI & ROSSI and was recognized as Best International Brand Ambassador at Tales of the Cocktail in 2014.

In the podcast today we discuss: 1. Giuseppe's journey to launching Italicus. 2. The history of the Rosolio category. 3. Challenges and crucibles of launching a premium beverage brand as a start up. 4. Why big companies struggle with innovation, and so much more.

Follow Giuseppe on Twitter.

Follow Italicus on Facebook, Instagram, Twitter, and YouTube.

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