最高の Long Tail Marketing ポッドキャスト (2024)

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FF - Episode 6 "Being Noticed Amongst The Long Tail" 4:37

9d ago4:37

4:37

In today's digital landscape, content truly is king. But with so much noise out there, it can be tough to create content that truly stands out. That's why it's so important to focus on creating engaging, relevant content that speaks directly to your target audience. By honing in on the interests, values, and lifestyles of your potential clients, yo…

1
FF - Episode 7 "Why Does Anyone Read My Blog?" 4:16

1d ago4:16

4:16

In the world of content marketing, getting your content in front of the right viewers can be a challenge. That's why having a strong organic funnel to drop your content into is so important. And one of the best ways to build that funnel is through a well-executed word-of-mouth campaign. A great word-of-mouth campaign can bring a range of benefits t…

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Titan Tips - Day 7 0:29

3d ago0:29

0:29

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 7 "The Marbolo Man" 4:02

4d ago4:02

4:02

Welcome to Business Master Class, the ultimate podcast series by Marketing Fruit designed to empower aspiring entrepreneurs and business enthusiasts. Dive into the world of business with our expert-hosted episodes, packed with actionable insights, proven strategies, and inspiring success stories to help you start, grow, and scale your business. Joi…

1
Good Game - Day 7 0:44

6d ago0:44

0:44

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech 29:29

5d ago29:29

29:29

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understandi…

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Everyone Loves New Things! 18:36

7d ago18:36

18:36

Step into paradise and join Host Julian Kelly as he engages in a captivating conversation with Adrienne Barker, a renowned marketing expert (https://www.linkedin.com/in/adriennebarkermas/). With a passion for marketing and a wealth of experience, Adrienne shares valuable insights on the importance of building a strong support system in business. As…

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Titan Tips - Day 6 0:30

9d ago0:30

0:30

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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Unlock Business Growth in 2024: Essential Digital Marketing Strategies 10:18

10d ago10:18

10:18

In today’s digital-first world, businesses can no longer afford to ignore the power of online marketing. Is your company positioned to capitalize on the explosive growth opportunities of the digital marketplace? At Grow With Meerkat, we specialize in helping businesses of all sizes create impactful digital marketing strategies that fuel growth and …

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Drill to Detail Ep.115 ‘Airbnb, DataOps and SQLMesh’s Data Engineering Innovation’ with Special Guest Toby Mao 34:28

10d ago34:28

34:28

Mark is joined in this latest Drill to Detail episode by Tobias (Toby) Mao, CTO and co-Founder at Tobiko Data to talk about SQLGlot, the innovation culture at Airbnb and the data engineering challenges solved by SQLMesh. SQLGlot Introducing Minerva — Airbnb’s Metric Platform SQLMesh homepage Tobiko Cloud Running dbt in SQLMesh dbt Mesh Dlt (Data Lo…

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BMC - Episode 6 "Trillion Dollar Pair Of Shoes" 6:05

11d ago6:05

6:05

Looking to Nike's journey, it's clear that determination and innovation are key factors to becoming a successful brand. From their early days as a track and field shoe specialist, they've now become a household name across the world. And it's not just their shoe designs that keep them ahead of the curve, but their marketing strategies as well. As a…

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Good Game - Day 6 0:33

13d ago0:33

0:33

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 25:13

12d ago25:13

25:13

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…

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If I Can Rule The World 20:20

14d ago20:20

20:20

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FF - Episode 5 "Questions On Repeat" 3:57

16d ago3:57

3:57

Are you ready to take your business to the next level with a stunning static website that truly captures your brand's essence? One of the keys to success is anticipating the questions your target audience may have and providing them with clear and concise answers. By doing so, you'll not only streamline the buying process but also position yourself…

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Titan Tips - Day 5 0:52

17d ago0:52

0:52

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 5 "Brotherly Love" 6:25

18d ago6:25

6:25

Beneath the golden arches of McDonald's, the humble burger has become an icon. From the Big Mac to the McChicken, the fast-food giant has dominated the industry for decades with their signature sandwiches, always staying true to their roots of affordability, convenience, and consistency. But it's not just the food that has made McDonald's a worldwi…

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Drill to Detail Ep.114 ‘Building a Solopreneur Data Analytics Consultancy’ with Special Guest Christian Steinert 44:50

18d ago44:50

44:50

Mark is joined in this episode by Christian Steinert to talk about his solo journey building Steinert Analytics, a data analytics consultancy transforming data into actionable revenue and cost-saving insights for Central Ohio's SaaS startups. Steinert Analytics homepage Christian Steinert LinkedIn Profile “Helping a Roofing Company Define Their Sal…

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Good Game - Day 5 0:35

20d ago0:35

0:35

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH 32:16

20d ago32:16

32:16

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…

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Let's Stay Innovative 20:06

21d ago20:06

20:06

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FF - Episode 4 "Everyone Knows Your Name" 3:21

23d ago3:21

3:21

Creating a brand that sticks in people's minds is not just about having a snazzy logo or a catchy tagline. It's about being consistent and making a lasting impression. One way to do that is by creating a series of unforgettable events that capture the attention of your target audience and leave them wanting more. But it's not always easy to know ho…

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Titan Tips - Day 4 0:41

24d ago0:41

0:41

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 4 "How To Invest In What You Know" 6:35

25d ago6:35

6:35

Warren Buffet's success story is a true testament to the power of determination and hard work. From selling sodas as a young boy to becoming one of the richest people in the world, Buffet's journey is a source of inspiration for many. His ability to create wealth and share it with others is truly remarkable and shows that success isn't just about m…

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Good Game - Day 4 0:28

27d ago0:28

0:28

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 28:00

27d ago28:00

28:00

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strat…

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There Is Always A Light At The End Of The Tunnel 13:56

28d ago13:56

13:56

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FF - Episode 3 "Become a Learning Source" 2:19

29d ago2:19

2:19

Sharing your knowledge and expertise not only helps your audience but also positions you as a trustworthy authority in your industry. By creating valuable content, whether it's blog posts, videos, or webinars, you are demonstrating your willingness to go above and beyond to help your audience succeed. If you find it difficult to create content that…

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Titan Tips - Day 3 0:18

1M ago0:18

0:18

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 3 "How Doing Homework Makes Money" 6:59

1M ago6:59

6:59

Data is a goldmine of insights that can help you make informed decisions in your marketing campaigns. By analyzing your data, you can identify patterns and trends that can help you better understand your target audience, improve your messaging, and optimize your campaigns for better performance. Don't let valuable data go to waste! If you're strugg…

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Good Game - Day 3 0:24

1M ago0:24

0:24

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi 48:51

1M ago48:51

48:51

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealin…

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Turning That Part Time Hobby Into A Career 10:03

1M ago10:03

10:03

I had the pleasure of sharing a Lyft ride with a talented small business owner who specializes in the beautiful art of Henna Tattoos. As we chatted about her passion for this ancient art form and how she turned it into a successful business, I couldn't help but admire her dedication and creativity. It was fascinating to learn about the intricacies …

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FF - Episode 2 "Picture mania" 5:29

1M ago5:29

5:29

Instagram's rebranding was a bold move that paid off. By changing their design, they not only refreshed their look, but they also conveyed a message that they are constantly evolving and adapting to the needs of their users. It was a smart move that helped them stay relevant and top of mind for their audience. At MarketingFruit, we understand the i…

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Titan Tips - Day 2 0:39

1M ago0:39

0:39

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 2 3:57

1M ago3:57

3:57

Welcome to Business Master Class, the ultimate podcast series by Marketing Fruit designed to empower aspiring entrepreneurs and business enthusiasts. Dive into the world of business with our expert-hosted episodes, packed with actionable insights, proven strategies, and inspiring success stories to help you start, grow, and scale your business. Joi…

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Drill to Detail Ep. 113 ‘Data Teams, Portable and Data Integration’s Long Tail’ featuring Special Guest Ethan Aaron 50:10

1M ago50:10

50:10

Mark Rittman is joined in this episode by Ethan Aaron, Founder & CEO of Portable, to talk about what you should do if you’re the first data hire at a company, when and when not to hire a consultant, the founding story of Portable.io and the long tail (and economic model) of the data integration connectors market. Ethan Aaron LinkedIn Profile Portab…

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Good Game - Day 2 0:34

1M ago0:34

0:34

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

1
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher 30:32

1M ago30:32

30:32

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this …

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Beginning the Journey 8:08

1M ago8:08

8:08

During a recent Lyft ride, I had the privilege of speaking with a Facebook Project Manager and delving into the world of tech and social media. It was eye-opening to learn about the behind-the-scenes work that goes into keeping one of the biggest social media platforms running smoothly. From managing teams to navigating complex algorithms, our conv…

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FF - Episode 1 "Let's Talk Organics" 3:31

1M ago3:31

3:31

As the world of marketing continues to evolve, new marketing professionals and business owners may find it challenging to grow their audience and engagement with their content. It's important to realize that marketing is not just about creating great content, but also about understanding your target audience and developing a strong strategy to reac…

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Titan Tips - Day 1 0:23

1M ago0:23

0:23

Welcome to Titan Tips, a rapid-fire segment by Marketing Fruit that empowers you to create compelling stories and high-quality videos in under one minute. Each episode delivers concise, actionable advice on crafting your narrative, enhancing your visual storytelling, and mastering the art of filmmaking. Whether you're a seasoned content creator or …

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BMC - Episode 1 "It's Always A Struggle For Greatness" 6:13

2M ago6:13

6:13

It's truly inspiring to hear stories of individuals who have persevered through obstacles to achieve success. In this particular episode, we delve into the journey of a man who faced numerous challenges in bringing his great product to market and building a successful company. One important takeaway from his experience is that as a business owner, …

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Good Game - Day 1 0:59

2M ago0:59

0:59

Welcome to Good Game, a bite-sized segment by Marketing Fruit designed to supercharge your business in under one minute. Each episode delivers quick, actionable tips and tricks to help you navigate the entrepreneurial landscape with ease. From marketing hacks and productivity boosts to customer engagement strategies and financial insights, Good Gam…

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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency 35:03

2M ago35:03

35:03

Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the rol…

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Intro to Marketing Fruit 7:57

2M ago7:57

7:57

Welcome to Marketing Fruit, where we celebrate innovation, creativity, and determination! Our mission is to inspire and motivate our listeners to pursue their dreams with passion and to never give up on their goals. We believe that every individual has the potential to make a difference in their field, and we are here to showcase stories of those w…

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Drill to Detail Ep.112 ‘From Delphi to Cube’s New Semantic Model AI Features’ with Special Guest David Jayatillake 33:42

2M ago33:42

33:42

Mark Rittman is joined by returning guest David Jayatillake, VP of AI at Cube.dev, to talk about Delphi Labs’ journey from a standalone data analytics chatbot to now becoming the basis of Cube’s new AI features within its composable semantic model product. Drill to Detail Ep.102 'LLMs, Semantic Models and Bringing AI to the Modern Data Stack' with …

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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics 37:02

5M ago37:02

37:02

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video…

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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC 41:10

5M ago41:10

41:10

Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform. AI in Media Buying: Understa…

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Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia 28:07

5M ago28:07

28:07

Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with in…

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ポッドキャスト Long Tail Marketing

聞く価値のあるポッドキャスト

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