Welcome to The Disruptionists – the podcast for visionary entrepreneurs and business owners who are ready to redefine marketing and branding. Hosted by Jess Singh, a leader in innovative marketing, this channel explores transformative branding, advanced marketing tactics, and enhancing the customer journey. Each episode offers practical insights on brand strategy and business leadership, crafted to revolutionize the approaches of SME owners. Whether you're refining your marketing, exploring ...
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The Volleyball By Design podcast gives coaches simple, actionable, step by step strategies so you can get clarity in your coaching and apply what you learn right away.
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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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Weekly discussions on the latest in water science, technology, and investment. Hosted by Abdelhakim El Fadil , an industrial expert with a decade of expertise at Dow Chemical, DuPont, KU Leuven, and Aquadviser, specialising in membrane technologies for advanced water solutions.
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Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile ...
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Plus 1 is a podcast about self-love, body politics, and dating. Linda shares her experiences as a plus size woman, looking for "the one" and interviews others to gain a diverse perspective on these topics. Follow her on social media for updates @Lindusiki @Plus1Pod
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#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics
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Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll explore how data can drive meaningful business change, demystify the applications of generative AI, and discuss strategies for successful adoption of data initiatives. With over 20 years of experience in th…
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Love Wellness’ Secret to Emotionally Intelligent CX with Amanda Kwasniewicz
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Welcome to Above the Fold! I’m Jess Cervellon, and in this episode, I’m thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest. We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and…
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#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon
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Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about the definition of success—and failure—as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify. To h…
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#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
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Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window. Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I’d like to welcome Eric Whee…
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Step By Step Guide On How To Efficiently Train Inexperienced Players In Order To Compete With Experienced Players
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One of the hardest things for coaches is to take an inexperienced player and have them compete with experienced players. The gap is so large sometimes. In this episode, I share a complete guide to get inexperienced players playing at the level where they can compete with experienced players. In this episode we dive into: A roadmap to bridge the gap…
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#581 The impact of bots on the customer experience with Nanhi Singh, Thales
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As bot activity is impacting consumer trends, it is important for brands to be agile with technology. Welcome to today’s episode where we’re diving into the challenges and opportunities presented by the rise of bot activity in several key industries with Nanhi Singh, Chief Customer Officer & GM Application Security, Imperva a Thales company. We’ll …
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Building Customer Loyalty at Flourish Plant with Lila Sullivan
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Lila Sullivan, Co-Founder of Flourish Plant—a revolutionary brand in the plant care industry. We dive deep into Lila's entrepreneurial journey, the innovative features of Flourish Plant, and the extensive efforts they’ve invested in customer education. From co…
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#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra
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Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands to respond rapidly to consumer demands. RESOURCES Le…
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#579: Creating forever customers with Michael Mallett, Medallia
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Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Da…
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#578: The future of shoppable TV with Peter Hamilton, Roku
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Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disn…
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Inside Talea: Megan Fitzgerald on Branding New York's Female-Founded Brewery
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Megan Fitzgerald, Director of Brand Experience at Talea Beer—a female-founded brewery making waves in the craft beer scene. We dive deep into Megan's career journey, the unique aspects of Talea Beer, and the multifaceted nature of working in a brewery. From co…
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#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System
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Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott Int…
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#019 - How to Craft a Powerful Email Marketing Strategy! 📧💡
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In this episode of The Disruptionist, host Jess Singh explores the lasting power of email marketing and its role in customer engagement. Jess highlights the need to treat email as a conversation, focusing on value and relationship-building. Key strategies include crafting compelling subject lines and providing educational content to enhance brand i…
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Important Technical Strategies and Distinctions Between Passing Float vs Spin
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There is a difference between passing a float vs a spin. Athletes need to understand the principles and how to apply them in various situations. In this episode, I go over how to pass both serves and what the difference is. We dive into: Technique on passing float Technique on passing spin Major differences and how to adjust Basic principles of pas…
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#576: AI and Human Creativity in Marketing with Diana Lee, Constellation
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The Agile Brand による
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#575: Telling authentic branded stories with Sophie Harris, GoDaddy
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GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging. To help me discuss this topic, I’d like to welcome Sophie Harris, S…
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Taste Salud's Wellness Revolution with Mark Galvez
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Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Salud—a wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space. From discussing confidence and emotional regulation in leadership to sharing career journeys, we exp…
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#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica
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It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we're diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at Informatica. We’ll discuss strategies and considerations for building robust, enterprise-grad…
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#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications
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Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communica…
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There are a lot of ways to run an offensive system. But there are certain elements of an offensive system that must happen. In this episode we dive into: What is an offensive system Zones Types of offense First Ball Side Out Transition Out of System And a few more key concepts Click here to join Digital Volleyball Academy Click here to join my free…
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#572: Online marketplace advertising with Regina Ye, Topsort
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Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency. Regina, is a Gen-Z entrepreneur and former small vendor. In colle…
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Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success. Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written fr…
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Discovering Experiential Retail with Jolie’s Arjan Singh
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Welcome to the launching episode of Above the Fold! I’m Jess Cervellon, and in this podcast, we’re diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold. For our premiere episode, I’m thrilled to be joined by Arjan Singh, the co-founder of Jolie—a beauty wellness brand that’s taking yo…
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#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
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B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency …
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#018 - 3 EASY Ways to Enhance Your Customer Journey🔥🎯
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In this episode of The Disruptionist, Host Jess explores enhancing the customer journey by focusing on creating an omni-channel experience. She emphasizes the importance of sustainability in customer journeys and how ESG (environmental sustainability and governance) plays a crucial role. Join the disruption movement today! Subscribe to The Disrupti…
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2 Tactical Tools To Add To Your Middle Blockers
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In this episode, I dive into 2 tactical items that we're seeing used at the pro and international level that you may want to teach or introduce to your team. In this episode we dive into: Middle approach when setter is off the net Plyometric vs Isometric Blocking Reading and movement And a few more key concepts Click here to join Digital Volleyball…
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#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
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You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshap…
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#569: Building a brand that customers can't get enough of with Jon Davids
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Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that t…
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Professor Jesse Nippert discussed how these adaptations, like enzyme activity and water transport, influence how plants, especially woody species, dominate during droughts. The conversation also revealed that afforestation isn't always straightforward and can sometimes negatively impact the climate. Finally, it highlighted the importance of underst…
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Bridging Online and Offline Customer Journeys with Courtney Conway
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Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…
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#568: Digital signage and brand strategy with Misty Chalk, BrightSign
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Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How T…
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#017 - Ready to Level Up Your Branding Strategy? 🚀🎯
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In this episode of The Disruptionist, host Jess Singh breaks down the critical differences between branding and marketing, emphasizing the importance of a long-term approach to building a strong brand identity such as LinkedIn optimization, investing in valuable content, understanding customer journey mapping, and overcoming self-limiting beliefs t…
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A Simple Guide To Organizing How And When You'll Cover Every Volleyball Skill During Your Season
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In this episode, I share a very simple approach to organizing when you'll be able to cover all the skills in our game during the course of your season. Time is one of our greatest enemies so having a strategy to be able to cover everything you need for your team is important. In this episode we talk about: All the skills in our game How to organize…
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#566: The future of financial services CX with Chris O'Brien, M&T Bank
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Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology. About Chris O'Brien As SVP, Senior Product O…
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The Importance of Inclusivity in Customer Experience
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Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…
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Professor Wim Thiery discusses the critical impact of climate change on water resources, particularly in Africa. We explore how climate extremes like droughts and floods, combined with changes in land cover, are reshaping water availability. Professor Thiery emphasizes the need for both global climate action and smart local water management to addr…
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#565: Why journey management matters, with Eytan Hattem, Cemantica
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Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles. Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into…
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In this episode, Host Jess delves into the essential elements of brand positioning, brand image, and brand equity. Jess breaks down key branding lingo terms like brand identity and typography, emphasizing the importance of consistency in visual aspects of a brand. Tune in to elevate your understanding of marketing strategies and customer engagement…
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#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House
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We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like t…
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The Hard Truth I learnt This Summer About Competitive Volleyball
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In this episode, I share some hard truths that I know many of us know but sometimes it's nice to get reacquainted with them before the season starts. We dive into: 6 truths that we need to accept Common things across all coaches What I would do differently A few other key concepts Click here to join Digital Volleyball Academy Click here to join my …
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#563: Harnessing technology for good with Larry Weber, Racepoint Global
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Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons. To help me discuss this topic, I’d like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power…
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Michael A. Larsen, CEO of EnviroNor, discusses their floating desalination vessels—old ships turned into mobile water treatment plants. These vessels can produce up to 10,000 cubic meters of drinking water per hour. Unlike traditional plants, they can move to the best locations, saving energy and minimizing environmental impact. Their mobility also…
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Psychology-Based CX: Sarah Levinger's approach
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Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive. Jess and Sarah discu…
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#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster
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Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations. Cerys Goodall, Chief Operating Officer …
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#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
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The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of first-party data and customer data platfor…
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Systems, Skills, Drills & A Roadmap with National Team Leftside Jesse Elser
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This episode is taken from my annual coaches clinic called DVA Live where Jesse Elser presented to our group of coaches and delivered such valuable insight that had the coaches wanting more. In this episode he dives into: Creative volleyball Expectations & Culture Successful Drills Season structure & practice structure Roadmaps Systems And so much …
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#560: Driving business value with data with Steve Fiore, Teradata
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When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we're joined by Steve Fiore, Senior Director of Customer Experience at Teradata, who will share insights into how analytics and AI are shaping enterprise strategies and personal productivity. RESOURCES Connect with Greg on LinkedIn…
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Quantum Wei, founder of Harmony Desalting, explained their Batch Reverse Osmosis (RO) technology, which dynamically adjusts pressure to save energy. Using conventional membranes and a unique bladder system, Batch RO handles fluctuating salinity and pressure, making it more efficient and resilient against fouling and scaling. At the Yuma Desalting P…
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The Versatility of CX Roles in E-commerce with Nichole Ramirez
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Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments. Jess and Nichole explore the importance of being available to y…
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#559: The shift from service to sales with Josh Feast, Cogito
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Today, we're excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlanti…
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