最高の Raymer ポッドキャスト (2024)

1
Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024) 14:49

15d ago14:49

14:49

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP. Talking points include: Why is this important? Who are the key stakeholders? How do you achieve stakeholder buy-in? How do you appeal to different stakeholders? How do you continue to work with different stakeholders? How does this impact the …

1
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane 13:44

20h ago13:44

13:44

David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…

1
Target low volume, high ROI keywords - with Araminta Robertson 15:58

2d ago15:58

15:58

Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…

1
Episode 34...Dr. Abdullah al Bahrani of Northern Kentucky University 30:25

3d ago30:25

30:25

In episode #34, we sit with Dr. Abdullah al Bahrani of Northern Kentucky University. Abdullah tells about the benefits of learning new things from students and student projects.GCEE による

1
Episode 33...Casey Ryan of Austin, TX 26:10

3d ago26:10

26:10

In episode #33, we sit with Casey Ryan from Austin, TX. Casey tells about making the jump from classroom teacher to school administrator and how he still builds relationships with students.GCEE による

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Episode 32...Megan Kirts of Econiful 32:22

3d ago32:22

32:22

In episode #32, we sit with Megan Kirts of Econiful. Megan tells about how much fun she had as a classroom teacher during her storied teaching career.GCEE による

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Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka 17:12

3d ago17:12

17:12

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself. Talking points include: What is this database for? Is this for search engines? How does it help you understand your: - own marketing positioning, - Voice - customers better. Is this what users want instead of the SERP?…

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Post-Draft IDP Winners and Losers with Scott Bogman 1:25:31

3d ago1:25:31

1:25:31

With the dust settled post-draft and just a few free agents still out there, we have a solid idea of what NFL rosters will look like in 2024. Now is the right time to examine the fallout from the NFL Draft across the IDP landscape. Which veterans gained value and who is less appealing than they were a few weeks ago? Josh and Adam are joined by Scot…

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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse 30:02

3d ago30:02

30:02

In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to …

1
Learn to work with large volumes of data and assess scale - with Pedro Dias 18:29

4d ago18:29

18:29

David and Pedro discuss the importance of learning to work with large volumes of data and assess scale. Talking points include: AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how? It's important to know what can be automated - what can, what can’t? It's time to move past algorithm-chasing…

1
Grigory Pekarsky: Mastering Real Estate and Life 27:46

7d ago27:46

27:46

In the latest episode of the Real Estate Moguls Podcast, Grigory Pekarsky, co-founder and managing broker of Vesta Preferred Realty, offers a rich tapestry of insights that interweave the hard-earned truths of the real estate industry with the personal growth that accompanies entrepreneurial ventures. Grigory’s journey from a potential veterinary p…

1
How to use SEO Data to improve processes & prevent future damage - with Marco Giordano 20:05

7d ago20:05

20:05

David and Marco discuss how to use SEO Data to improve processes and prevent future damage. Marco says: “Use SEO data to improve processes and prevent future damage." What SEO data are we talking about here? “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data…

1
Sergio Lopez: Crafting Culture and Cannabis at Juanamama Delights 23:35

7d ago23:35

23:35

Dive into the innovative world of Sergio Lopez on this week’s episode of the Cultured Cannabis Podcast. From grassroots advocacy to pioneering in the recreational marijuana market, learn the secrets behind his brand’s success and his vision for a more inclusive industry.TFOCB Studios による

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Google algorithms are all about signal input - with Kaspar Szymanski 15:58

8d ago15:58

15:58

David and Kaspar discuss why Google algorithms are all about signal input. Talking points include: What is signal input? How can SEOs control signal input? Google seems to issue more and more penalties all the time. Should SEOs be worried? Does Bing Search matter? Does any other search engine matter? Once the latest hype fades, what does really cou…

1
Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez 16:27

9d ago16:27

16:27

Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy. Discussion points include: Why shouldn’t you focus on links and link numbers? What do you mean by focus on strategy? What does your strategy look like? How does the strategy that you recommend result in more, better qual…

1
The IDP Trade Show: Post-Draft Edition 1:09:22

9d ago1:09:22

1:09:22

It's Trade SZN, baby! With rookie drafts and dynasty startups in full swing, leagues are waking up and the trades are flying. With that in mind, the Big 3 are taking the reins of The IDP Trade Show to break down your IDP trades. Tune in to hear Adam, Bobby, and Josh break down 20+ trades and share their thoughts on best practices for trading in IDP…

1
Episode 31...Dr. Bob Spires of the University of Richmond 30:40

10d ago30:40

30:40

In episode #31, we sit with Dr. Bob Spires of the University of Richmond. Bob tells about encouraging students who "always wanted to be a teacher" and finding ways to promote the upside of being a teacher.GCEE による

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Episode 30...Dr. Jamie Wagner of the University of Nebraska-Omaha 28:17

10d ago28:17

28:17

In episode #29, we sit with Dr. Jamie Wagner of the University of Omaha-Nebraska. Jamie tells about the importance of economic education and teaching her students to think differently.GCEE による

1
What are the key elements of getting set up with your analytics? | Krzysztof Marzec 17:58

10d ago17:58

17:58

David and Krzysztof discuss the key elements of getting set up with your analytics. Talking points include: What are the key elements of getting set up with your analytics? What is your definition of a bounce rate? How do you merge analytics with Google Search Console data? How do you record user sessions with Microsoft Clarity? What metrics are yo…

1
Episode 29...Brent Melton of Yukon Middle School 23:55

10d ago23:55

23:55

In episode #29, we sit with Brent Melton of Yukon Middle School. Brent tells about helping his students see the "big picture" and the rewards that come with introducing his students to other parts of the world.GCEE による

1
#718 What You Need to Know About Google PPC Right Now with Kyle Johnson 28:54

10d ago28:54

28:54

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Goog…

1
Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024) 16:10

14d ago16:10

16:10

David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach. Talking points include: How do you know what to test? How do you test? What software do you use? How long should tests last? How often should you test? What shouldn’t you test? What don’t you test yet, but do you intend to test in the future?…

1
Diversify your traffic sources - with Elena Dyulgerova 16:06

16d ago16:06

16:06

According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024. Talking points include: Where are the best sources to diversify traffic sources from? What are the most valuable sources of traffic? How does Pinterest optimization work best in 2024? Is Pinterest only for e-commerce? How does this differ by industry? How…

1
Episode 28...Martha Rush of the College Board 18:13

17d ago18:13

18:13

In episode #28, we sit with Martha Rush of the College Board. Martha tells about the importance of staying engaged with research designed to help teachers be better teachers.GCEE による

1
Episode 27...Philip Kovacs of Alabama (by way of Peachtree City) 35:24

17d ago35:24

35:24

In episode #27, we sit with Philip Kovacs. Philip tells about the importance of asking/answering the following questions: Who are you? Where are you going? How are you going to get there? How can I help? Why should I help?GCEE による

1
Episode 26...Tayla Reid of Salem High School 25:41

17d ago25:41

25:41

In episode #26, we sit with Tayla Reid of Salem High School. Tayla tells about the challenge of starting her teaching career during the pandemic and the joy of seeing students out in the real world doing good things.GCEE による

1
Episode 25...Dave George of Harold O. Brumsted Elementary School 30:52

17d ago30:52

30:52

In episode #25, we sit with Dave George of Harold O. Brumsted Elementary School. Dave tells about changes in education he experienced during his very successful teaching career.GCEE による

1
Raise the status of SEO within the business – with Ash Nallawalla 17:13

17d ago17:13

17:13

Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice. Discussion points include: Where in a corporate structure should an SEO manager sit? What do they need to control? What do they need to influence? How do they manage to climb the organis…

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#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke 26:41

17d ago26:41

26:41

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From und…

1
Rookie Mock Draft: Offense + IDP 1:01:21

17d ago1:01:21

1:01:21

Enough talk... let's draft! After months of discussing the 2024 prospects, we know their landing spots and draft capital. Now it's time to see where they belong in our rookie drafts. To gauge the market value of these players, we put together a crew of drafters from The IDP Show for a 5-round, 1 QB, PPR, Big 3 Scoring mock draft with both offense a…

1
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt 16:21

18d ago16:21

16:21

Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function. Discussion points include: Why has SEO been traditionally been considered a marketing channel? Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams? How should a company change t…

1
Best and Worst Rookie IDP Landing Spots with Jon Macri 1:28:48

19d ago1:28:48

1:28:48

With the 2024 NFL Draft officially in the books, we can now sort through all the picks and determine the dynasty outlooks for our favorite IDPs. Draft capital is part of the puzzle but so is landing spot -- and that's what we're looking at in this episode. To help with this exercise, the Big 3 welcome back best friend of the show, Jon Macri, to exa…

1
As an SEO you need to think like a product manager - with Gus Pelogia 19:06

21d ago19:06

19:06

Gus shares that you can improve your impact by taking inspiration from how product managers operate. Gus says: “Think like a product manager." "For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a websi…

1
2024 NFL Draft: Round 1 IDP Recap 1:13:24

21d ago1:13:24

1:13:24

There's wild, and then there's "first round of the 2024 NFL Draft" wild! As chalky as the first four picks were, we saw some crazy developments with six QBs going in the first dozen picks and no defensive players being selected until the 15th pick. Speaking of that pick, the Big 3 assembled in the Sode Shack right after the first round ended to dis…

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Foster a collaborative environment to achieve success – with Montserrat Cano 16:10

22d ago16:10

16:10

You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strength in numbers. It’s foolish to work alone, she says. Discussion points include: Can every SEO collaborate - even in-house SEOs working by themselves? How do you collaborate during a - migration process…

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Learn from what's currently ranking, but offer something different with your content - Ashley Segura 17:54

23d ago17:54

17:54

In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content. Discussion points include: How do you learn what you should be ranking for? How do you learn what’s currently ranking? How do you offer something different with your content? How do you know that search…

1
Episode 24...Rebekah Blankenship of Berkmar Middle School 23:41

24d ago23:41

23:41

In episode #24, we sit with Rebekah Blankenship of Berkmar Middle School. Rebekah tells about being a stabilizing force in the lives of her students.GCEE による

1
Episode 23...Dr. John Chancey of the University of Oklahoma 24:45

24d ago24:45

24:45

In episode #23, we sit with Dr. John Chancey of the University of Oklahoma. John tells about finding ways to keep students engaged through virtual platforms.GCEE による

1
Episode 22...Kristin Johnson of Shallowford Falls Elementary School 27:48

24d ago27:48

27:48

In episode #22, we sit with Kristin Johnson of Shallowford Elementary School. Kristin tells about transitioning from a high school to an elementary school and finding new challenges.GCEE による

1
Start integrating video into your SEO strategy – with Sara Taher 13:43

24d ago13:43

13:43

If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this is where users and search engines are turning their attention. Sara says: “Integrate video content into your SEO strategy, be it long-form, short-form, vertical, horizontal, or square videos.” "You want…

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Episode 21...Dr. Charles Wheelan of Dartmouth College 34:03

24d ago34:03

34:03

In episode #21, we sit with best-selling author and Dartmouth College professor Charles Wheelan. Charles tells about the importance of being intellectually curious and intellectually humble.GCEE による

1
Sigmund Bloom's Top IDPs in the 2024 NFL Draft 58:58

24d ago58:58

58:58

If it's the week of the NFL Draft, then you know it's time for us to check in with one of our favorite guests, Sigmund Bloom, to discuss his annual draft opus, the Pre-Draft Bloom 100. Josh and Adam chat with Sig about how this class stacks up compared to previous IDP classes, how many IDPs will be selected in rookie drafts, players they're not lea…

1
#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron 25:57

24d ago25:57

25:57

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the import…

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SEOs need to know about Performance Max ads - with Navah Hopkins 16:37

25d ago16:37

16:37

Navah Hopkins believes that SEOs need to know about Performance Max ads. Discussion points include: What are Performance Max ads? What will iOS17 do for tracking and attribution of your marketing campaigns? What creative works best? Ad or landing page perspective or both? Why are they different? What does adapting content to visual first placements…

1
Use multimedia to slice across channels - with Crystal Carter 21:54

28d ago21:54

21:54

Crystal Carter believes that you should be using multimedia to slice across your marketing channels. Discussion points include: What do you mean by slicing? Does multimedia work for every type of content? What stage in the customer journey does multimedia content work for? Does multimedia replace content? Do you mean multimedia off site? What does …

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Befriend other marketeers and go holistic - with Izzy Wisniewska 17:20

29d ago17:20

17:20

Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024. Talking points include: What does holistic actually mean in practice? How do you unite as a marketing department in a large organisation? How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience? What …

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