最高の Little Bird Marketing ポッドキャスト (2024)

1
Unlock Premium Wedding Enquiries with this 3-Step Plan 💍 24:15

3d ago24:15

24:15

Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳Little Bird Bloom による

1
The Role of Emotion in Marketing with Matt Celuszak of Element Human 35:03

10d ago35:03

35:03

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…

1
Biceps Tendinitis in Dogs: the What, Where, and Why? 52:53

10d ago52:53

52:53

In this episode, Cathy and Chris discuss the relatively common condition of bicipital tendinitis in the dog or inflammation of the biceps tendon at the shoulder joint. This comprehensive overview covers the following: Anatomy of the forelimb, specifically the shoulder and biceps muscle/tendon Causes from overuse/repetative stress to trauma Clinical…

1
Higher Profits: Cash Flow Essentials for Ambitious Florists 🚰 22:20

10d ago22:20

22:20

Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔 The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow. And that's exactly what we're going to dive into …

1
High Profit Pricing: The Floral Designer’s Guide to Growth 💰 30:29

17d ago30:29

30:29

Wondering if you’re charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I’m sharing four key steps to help you price with confidence and grow a profitable business. 🤑 We’ll cover how to know your numbers, overcome emotional pricing blocks, shift your perspective on pricing, and be intentional with…

1
Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester 15:10

24d ago15:10

15:10

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…

1
Flyball Fundamentals with Nancy Denier 51:59

24d ago51:59

51:59

Listen as guest, Nancy Denier, professional dog trainer, dog multi-sport participant, and past Flyball judge, takes us into the action-packed world of Flyball, the ultimate team canine competition, that involves speed, strategy, and commitment. In this episode, you'll learn about: The basics of Flyball Training regimen Competition 101 Benefits of p…

1
From Passion to Profit: How to Make Your Floral Business Financially Strong 💪 20:36

24d ago20:36

20:36

Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality? 🤔 In this episode, we’re talking about the steps to transform your floral business from a passion project into a financially strong, sustainable company. I’ll walk you through the key strategies that have helped me and my cl…

1
Win the Marketing Game For Florists 🥇 (How to Attract Dream Customers Right Now) 30:24

1M ago30:24

30:24

In this episode, we’re diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently. If you’re ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I’ll be sharing my 3-step blueprint to get your business noticed by the ri…

1
Greenbook's IIEX LATAM: A Little Bird Marketing Flyover 54:48

1M ago54:48

54:48

Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, w…

1
How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane 20:15

1M ago20:15

20:15

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…

1
3D Pets: Full-limb Prosthetics and Carts with Alex Tholl 52:28

1M ago52:28

52:28

Historically, dogs with a missing front leg had few options but to hop along. If a "fake leg" could be made, the process was costly and cumbersome. Enter 3D Pets, a company whose mission is to bring animal mobility devices into the 21st century by incorporating 3D printing. Listen to cofounder, Alex Tholl, describe how 3D Pets is revolutionizing th…

1
The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly 😊 20:41

1M ago20:41

20:41

In this episode, I’m sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer. 🎉 I’ll walk you through how I shifted my mindset, started selling my dream designs with ease, and learned to talk about pricing without hesitation. 😳 If you’ve ever struggled with self-doubt or f…

1
Nail Your Wedding Consults: 5 Game-Changing Tips for Florists 🚀 25:45

1M ago25:45

25:45

Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳 If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspectiv…

1
Positive Thought Leadership about Your Potential 33:31

2M ago33:31

33:31

What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cindere…

1
Scaling Digital Qual with Eugene Murphy of Indeemo 28:34

2M ago28:34

28:34

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…

1
Healthy Teeth, Happy Pets with Dr. Beth Innis 55:15

2M ago55:15

55:15

Is your cat eating messily? Does your dog have bad breath? According to Beth Innis, DVM, CVA, CCRT, CVCHM, CVSMT, these could be signs of dental or periodontal disease. This episode covers our pet's oral health, from what you can do at home (Hint: brush, brush, brush!) to the role of professional dentistry. If you've ever had a toothache, you know …

1
The Path to More High-Value Floral Orders 💰💰💰 24:51

2M ago24:51

24:51

In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders. 🥳 If you're tired of small, low-margin jobs and want to know how to elevate your floral business with more profitable bookings, this episode is for you. I’m walking you through my exact process and sharing my 6-step framework s…

1
ESOMAR Congress Flyover 1:17:24

2M ago1:17:24

1:17:24

Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering …

1
9 Essential Money-Making Secrets for Florists ✨ 30:58

2M ago30:58

30:58

In this episode, I’m sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business. 🥳 These are the money-making strategies I wish someone had told me sooner, and they’ve been game-changers for my success. So whether you're just starting out or looking to scale, these insights will help you work smart…

1
Why Have a System for Effective Content Marketing 15:10

2M ago15:10

15:10

It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyd…

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Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

2M ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…

1
It's Not "Just" Arthritis, it's a Disease! 51:17

2M ago51:17

51:17

What is something that 80% of dogs get after the age of 8, that cats are crafty at hiding, and that prevents birds from perching? It's arthritis: arth (= joint) + itis (= inflammation) and it's no joke! Just ask anybody who has undergone a total joint replacement due to this debilitating disease, a disease that can become so painful that it severel…

1
The Secrets to Booking Premium Weddings as a Florist 💍 31:16

2M ago31:16

31:16

In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business. I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packe…

1
How Quality Marketing Research in Healthcare is Done 25:19

2M ago25:19

25:19

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends …

1
Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

2M ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …

1
Turn Sales Struggles into Success: 3 Simple Fixes for Florists 💕 30:10

2M ago30:10

30:10

In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around. 🤩 If you’ve been feeling stuck, struggling to close deals, or missing out on high-value clients, this episode is for you! Learn how to make strategic changes to your approach, fix what’s holding you back, …

1
Fascinating Fascia with Dr. Laurie McCauley 57:22

3M ago57:22

57:22

Fascia: connective tissue that literally surrounds every cell of all bodies that has a huge impact on comfort, movement, and well-being, but very few talk about it. Dr. McCauley is changing that in the vet world. Listen as Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC, also known as the Mother of Canine Physical Rehabilitation, tells us about the r…

1
The 3 Secrets to Consistent High-Quality Orders in Your Florist Business 🤫 25:01

3M ago25:01

25:01

Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…

1
How to Use AI to Improve Your SEO Content Strategy 33:14

3M ago33:14

33:14

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SE…

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The 4 Strategic Shifts You Need to Accelerate Your Growth 🏎️ 28:33

3M ago28:33

28:33

Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…

1
Digital Marketing Strategies are Nothing without Great Project Management 22:16

3M ago22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…

1
The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

3M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

1
Rehab Rewind-The Power of Passive Range of Motion for the Front Limb 1:05:40

3M ago1:05:40

1:05:40

Just because we call it passive range of motion (PROM), we not be passive about it! This episode describes why PROM is so vital to your pet's health and function. We detail how do a simple technique specifically with your pet's front limb joints. Listen to learn how to not only keep your pet well by maintaining its PROM for maximum comfort and func…

1
Florist Success Story: Waking Up to a $2,372 Online Order 😎 32:22

3M ago32:22

32:22

In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…

1
Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

3M ago25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…

1
Profit Goals for Florists: The Key to Financial Growth 🔑 14:49

3M ago14:49

14:49

Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …

1
Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

4M ago1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…

1
Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

4M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…

1
The Miracle of Marley's Mutts with Torie Beck 54:25

4M ago54:25

54:25

"You can't change the past, but you can rescue the future" as quoted by the founder of Marley's Mutts, Zach Skow seems to say it all. Listen as Torie Beck, the coordinator of Miracle Mutts, takes us on a deep dive into Marley's Mutts Dog Rescue and her own experiences with her therapy dogs, Sully, her blind dog, and Roo, her bipedal puppy. This res…

1
Success as a Florist: 4 Mindset Shifts to Make It Happen ✨ 18:38

4M ago18:38

18:38

Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …

1
Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

4M ago27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…

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