Grassroots Success: A Whiskey Brand's Journey

The PodCask: a Podcast About Whiskey

On this episode of The PodCask: a Podcast About Whiskey, Will and Greeze talk with Mike and Danny of Penelope Bourbon, who talk about the recent news of their brand being acquired by MGP. They discuss how the acquisition could benefit the brand and answer viewer questions. The episode also dives into the art of blending and highlights the innovative cask choices by Penelope Whiskey.

[00:00:27] Podcast is going live with founders of Penelope discussing MGP acquiring their brand. Surprised many as Penelope sources from MGP. Exclusive conversation.

[00:06:33] A unique suitcase that folds in half and has wheels surprised a ticket counter employee.

[00:12:16] Two guys are excited about their business, which is growing from grassroots to multinational. It needs a lot of barrels and capital to compete with others, but they found a good fit. They're still going to be involved in running it with a new team, and this is just the next chapter.

[00:17:46] Access to a lot of whiskey was a big selling point, and the brand intentionally worked their way into older juice. They started with 2-3 year barrels and gradually increased to 6-year-old barrels.

[00:24:43] Appreciation for past experiences in the wine community, with a positive attitude towards small successes.

[00:29:34] Colleague rushes in, quickly goes through samples and production meeting begins.

[00:35:50] Appreciation for the interviewee's insights on their impressive project, expressed gratitude, and a lighthearted comment about continuing to enjoy their drink.

[00:43:00] Whiskey brand's acquisition causes excitement due to possibility of creative freedom and more capital for expansion.

[00:49:58] Promotion of Penelope, support and subscription.