Episode 57: Jeremy Utley: Ideaflow- Generate as many ideas as possible

The One Percent Project- Entrepreneurship, Leadership & Resilience

About Jeremy Utley:

My first guest on The One Percent Project this year is the exuberant Jeremy Utley. Jeremy is the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford’s School of Engineering. He is a celebrated keynote speaker and co-author of the brilliant book "Ideaflow: The Only Business Metric That Matters.". Jeremy co-teaches two wonderful courses at Stanford, Leading Disruptive Innovation (d.leadership) and LaunchPad, which focus on creating real-world impact with design and innovation tools. Jeremy intended to use his time in Africa and South America as a springboard for a career in economic development when he applied to Stanford's Graduate School of Business, but a contact with the d.school while working at an Indian start-up altered his plans. He learned throughout his time as a post-graduate design fellow that how he worked was more significant than what he accomplished. Today, Jeremy works to assist individuals in transforming their established self-perceptions and learn, like him, that it is possible to contribute creatively to the world without being exceptional.

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Entrepreneur: How to generate 100s of ideas in 1 hour?

In this conversation, he talks about:

00:00 Intro

03:01 When it comes to creativity, why is quantity more important than quality?

04:28 Why shouldn't you be judging yourself when coming up with ideas?

05:32 What does he mean by "every problem is an idea problem"?

06:42 About Ideaflow

07:22 What is an Idea Ratio- How do you calculate it?

08:41 How does Idea flow co-relate with the success of an organisation?

09:36 How to learn creativity and turn it into a daily activity?

13:14 How to make a hackathon an effective way to drive innovation?

14:33 How to run effective brainstorming sessions?

16:46 How to identify, recruit, and retain innovative people?

19:23 How to use Ideaflow as a metric for organisations, companies and startups?

23:39 How is storytelling tied to idea flow?

24:48 What is his counter-intuitive insight from teaching entrepreneurship?

26:52 The nicest thing