Hatchcast Extra — Innovate State: Turning Passion Into Profit ft. Jaime Schmidt

The Hatchcast

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a brand of natural personal care products she started in her kitchen in Portland, Oregon, in 2010.
Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers, including Target, Costco, Whole Foods, Walmart, CVS, and across 30 countries. In 2017, Schmidt’s Naturals partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.
Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and e-commerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit. Later this year, Jaime will serve as a mentor on Going Public, a new original series debuting on Entrepreneur Media that allows viewers to invest in IPOs.
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Hatchcast is made possible by the Burgess Institute for Entrepreneurship & Innovation at Michigan State University in collaboration with the MSU Entrepreneurship Association & MSU Women in Entrepreneurship.

Original Music by Kakia Gkoudina and Karina Stankowski

Engineered & Edited by Gabe Hales

Co-created by Aaryn Richard, Tyler Mehigh, & Kurt Creger

Co-hosted by Gabe Hales, Gabe Berke, Diego Fernandez, Danielle Tice, Karina Stankowski, Charlotte Bachelor & Aaryn Richard

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