Ep150- Raising Money + Lessons from 1000 Founders - Steven of CircleUp

The Food Startups Podcast

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7+ y ago 40:41

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For Steven, it's all about patterns. He has spoken to over 1,000 founders and has developed a sense for which startups are going to flourish.

He focuses on sourcing and evaluating premier brands and coaching entrepreneurs through the fundraising process at CircleUp.

CircleUp is the platform providing capital and resources to innovative, early-stage consumer brands, and opportunities for sophisticated investors to participate in their growth.

From machine learning data to predict CPG success to the do's and don'ts of fundraising, we cover a lot:

The fallout from Amazon's purchase of Whole Foods
An 18 billion dollar shift from large brands to small brands in the consumer space from 2011-2015
Is there a “too early” for Circle Up?
Characteristics of good brand communication
Helio - machine learning for the CPG space
How to attack a trade show.
Trends Steven sees in 2017
The 5 buckets of entrepreneurs
Why some companies can raise money and others can’t

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