Jeetu Mahtani, SVP Sales and Managing Director, International for Hubspot on How to Expand Globally: Framework for Evaluating your Next Geography; Playbook for Launching a New Geo; Using LTV to CAC metric


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  • [1:12] - What are you responsible for at Hubspot?
  • [2:08] - Why did they choose you to lead international expansion?
  • [4:30] - What are the criteria Hubspot considered to determine the timing for expansion?
  • [6:45] - How did you think about mapping and prioritizing different countries in Europe?
  • [11:24] - What is the playbook for launching into a new country?
  • [24:58] - How does hiring differ across Europe, Asia, Australia?
  • [29:03] - How did sales differ from geo to geo?
  • [31:39] - Advice to CEOs on international expansion and metrics to evaluate the progress.
  • [37:59] - How did you budget for each new geo you went into?
  • [45:27] - What would you do differently today? Will you change your strategy today because inbound and content creation is not novel anymore
  • [53:05] - Determining pricing and packaging for different markets
  • [54:28] - How have you handled Asia?

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