Jeetu Mahtani, SVP Sales and Managing Director, International for Hubspot on How to Expand Globally: Framework for Evaluating your Next Geography; Playbook for Launching a New Geo; Using LTV to CAC metric

The European Startup Show

• [1:12] - What are you responsible for at Hubspot?
• [2:08] - Why did they choose you to lead international expansion?
• [4:30] - What are the criteria Hubspot considered to determine the timing for expansion?
• [6:45] - How did you think about mapping and prioritizing different countries in Europe?
• [11:24] - What is the playbook for launching into a new country?
• [24:58] - How does hiring differ across Europe, Asia, Australia?
• [29:03] - How did sales differ from geo to geo?
• [31:39] - Advice to CEOs on international expansion and metrics to evaluate the progress.
• [37:59] - How did you budget for each new geo you went into?
• [45:27] - What would you do differently today? Will you change your strategy today because inbound and content creation is not novel anymore
• [53:05] - Determining pricing and packaging for different markets
• [54:28] - How have you handled Asia?

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