Ep. 176 - 2025 Marketing Strategy: Authentic, Automated, or AI-Driven?

She Talks Business

Make this year the one you market yourself more than you ever have before with the help of AI

Class is in session - are you ready for your marketing efforts to be graded? This episode is all about creating a thorough marketing strategy with the 2025 landscape in mind.

Tune in as I walk you through my 10-question assessment to help you determine where your marketing efforts currently fall and provide clear steps on how to improve them throughout the year.

It's Not Getting Any Easier in 2025. . . But Here's How To Keep Up & Excel

The more opportunities we have to market our business (posting daily on social platforms, regular newsletters, automated systems for lead generation, quizzes to collect zero-party data, etc.), the more marketing becomes a complex ecosystem of efforts working together to generate sales. Marketing continues to get more complicated as time goes on, but creating a plan now will allow you to not only keep up, but excel in this ever-evolving marketing world.

AI Is Both The Problem And The Solution

We've reached a point in marketing where people are craving authenticity while consuming content more than ever. How do you remain authentic while keeping up with the volume of content necessary to stand out? AI is a great tool to add to your marketing efforts and multiply your efforts, but it is not the answer to creating content for you. Join me as I discuss real-life examples of how I use AI to create content faster while still maintaining my thought leadership and authenticity.

Listen all the way to the end of this episode for an assessment you can actually use to make a plan with the right steps for your business to really grow this year.

If you'd like some guidance on creating your marketing plan, I mention two resources for you to take advantage of: The Ultimate Guide To Planning Your Future, a free download, and the Action Accelerator, where we can sit down one-on-one to make a plan together.

Let's make 2025 the year your business skyrockets with leads, sales, and unstoppable growth!

What’s In This Episode

• Marketing Changes and Required Skills in 2025

• Self-Assessment for Marketing Strategies

• Cohesive marketing ecosystem

• Content Engagement vs. Business Success

• Leveraging AI in Marketing

• Importance of Zero Party Data

What To Do Next

Visit lisalarter.com/e176 for all resources from this episode.