Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

Scale of One to Tech

コンテンツは Alex Marriner - Acquire Digital Talent によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Alex Marriner - Acquire Digital Talent またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2+ y ago 53:54

MP3•エピソードのホーム

Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…

Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.

This episode covers

Advice for bringing hungry, driven talent into your business
Why it’s often worth valuing innovation over tradition
Shifting channels as your target demographic grows
The simplicity of messaging that’ll be a key challenge for CMOs

This month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

27 つのエピソード

#MBA #Business #Marketing #Acquire Digital #Digital Marketing #Technology #Growth #Scaleups #Startup #Fintech #Healthtech #Direct To Consumer #Growth Marketing #Innovation