Simple Income-Boosting Tactics From a Top-Earning Gym Owner

Run a Profitable Gym

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4M ago 26:19

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Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that.
In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada.
Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more.
For starters, he says to figure out how much you need to earn, then work backward to determine how many clients you need and what you need to charge to meet that target.
Focus on reaching a high average revenue per member (ARM) by offering premium services to help clients reach their goals faster. Then figure out what roles you can easily replace yourself in so you can focus on high-value roles that generate more money for your business.
A mentor can help you do all this quickly and effectively.
Tune in to hear more of Darren’s top income-boosting tips, and you can also check out his last appearance on the show via the link below.
Links

Tips for Extreme Average Revenue Per Member
Gym Owners United

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1:24 - Increasing Darren’s ARM
5:19 - Value Ladder exercise
8:19 - Tactics for increasing ARM
12:10 - The rundown on Darren’s gym
18:52 - How mentors help you reach goals