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From Health Crisis to Candy Innovator ft Katie Lefkowitz
Manage episode 430186385 series 3511241
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🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿
🍫🌱 Today, Bryan interviews Katie Lefkowitz, the founder and CEO of Harken Sweets. Katie shares her journey from being a Snickers fanatic to creating a plant-based candy bar following a colon cancer diagnosis. Harken Sweets uses date-based caramel and oat chocolate to offer a healthier alternative to traditional candy bars.
📈👥 Katie discusses the challenges of scaling production, the importance of persistence, and the positive consumer feedback that fuels her passion. She also touches on future innovations and the role of strategic partnerships in her business growth.
🗣 In This Episode, We Cover:
00:00 Introduction and Welcome
01:21 Inspiration and Journey to Create Harkin Sweets
04:40 The Benefits of Dates in Plant-Based Candy Bars
06:02 The Importance of Fiber in Candy Bars
07:04 Finding the Balance Between Health and Taste
08:37 Consumer Feedback and Response
10:40 Differentiating in a Competitive Landscape
11:42 Challenges in Scaling and Overcoming Them
14:05 Successful Marketing Strategies
16:20 Key Leadership Lessons and Challenges
18:59 Challenges in the Chocolate Confectionery Space
19:28 The Power of Consumer Support
21:18 Future Products and Innovations
22:39 Advice for Starting a Plant-Based Business
24:39 The Future of Harkin Sweets and How to Support
26:04 Conclusion and Keep the Fire Burning
✅ Don't Forget To:
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Comment below with your thoughts.
🔗 Useful Links:
Social Media:
Website: https://harkensweets.com/
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