Legends & Leadership - Simulmedia's Dave Morgan

MediaVillage Podcast Network

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4M ago 30:44

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In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pressing challenges and emerging opportunities within the industry, particularly focusing on the need for transparent, data-driven approaches in television and video advertising.

As an outspoken critic of advertisers' shift to procurement and purchasing strategies that have eroded advertising effectiveness, he rhetorically commented, "Marketers have taken the costs out of advertising, but do they still have a growth engine." In our conversation about fraud in the industry, he drew an analogy to the "dirty fuel" pumped into freighters as a procurement-led cost-cutting measure that ultimately caused the MV Dali to crash into the Baltimore Bay Bridge

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