B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
Douglas Karr Interviews Business, Marketing, and Sales Leaders
…
continue reading
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
…
continue reading
Where Martech meets culture- The business podcast with personality
…
continue reading
A podcast that explores how brands use martech and data to create exceptional customer experiences
…
continue reading
MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
…
continue reading
El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
…
continue reading
Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
…
continue reading
E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: [email protected]
…
continue reading
Salesforce Chit-Chat & MarTech Musings from nVision Talent
…
continue reading
Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
…
continue reading
Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
…
continue reading
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
…
continue reading

1
Who gets fired first when AI Agents become a reality?
4:53
4:53
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
4:53AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research functions, while emphasizing that technology-savvy professionals who leverage…
…
continue reading

1
Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve
32:28
32:28
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
32:28In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …
…
continue reading

1
174: Joshua Kanter: A 4-time CMO on the case against data democratization
1:05:01
1:05:01
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
1:05:01What’s up everyone, today we have the pleasure of sitting down with Joshua Kanter, Co-Founder & Chief Data & Analytics Officer at ConvertML. Summary: Joshua spent the earliest parts of his career buried in SQL, only to watch companies hand out dashboards and call it strategy. Teams skim charts to confirm hunches while ignoring what the data actuall…
…
continue reading

1
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
30:18
30:18
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
30:18We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…
…
continue reading
In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but the emoti…
…
continue reading

1
ChatGPT, Claude, and Gemini enter a cage match...
5:54
5:54
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
5:54AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude …
…
continue reading

1
How will Agentic architecture change how software is sold?
3:43
3:43
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
3:43Software pricing models are being revolutionized by AI. Kevan Yalowitz, Global Software and Platform Lead at Accenture, explains how agentic architecture is shifting software from seat-based pricing to value and outcome-based models. He details why this transformation represents a revolutionary rather than evolutionary change, creating a disconnect…
…
continue reading
AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revolutionizing creative production, audience targeting, and content relevance for advertisers. He reveals how AI-powered tools are enabling smaller businesses to produce high-quality creative at scale, dis…
…
continue reading

1
ABM for B2C: Marketing Genius or Complete Waste of Time?
4:06
4:06
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
4:06Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies.…
…
continue reading

1
Should Your CMO Report to Sales? (SaaS Org Chart Debate)
3:39
3:39
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
3:39Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing …
…
continue reading

1
Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay
23:39
23:39
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
23:39Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…
…
continue reading

1
The five most important TLA's for B2B marketers today
2:46
2:46
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
2:46ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build hol…
…
continue reading

1
When will AI be able to execute an end-to-end ABM campaign?
3:16
3:16
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
3:16Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI a…
…
continue reading

1
173: Samia Syed: Dropbox's Director of Growth Marketing on rethinking martech like HR efforts
59:31
59:31
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
59:31What’s up everyone, today we have the pleasure of sitting down with Samia Syed, Director of Growth Marketing at Dropbox. Summary: Samia Syed treats martech like hiring. If it costs more than a headcount, it needs to prove it belongs. She scopes the problem first, tests tools on real data, and talks to people who’ve lived with them not just vendor r…
…
continue reading

1
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
21:35
21:35
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
21:35How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…
…
continue reading

1
Why ABM Strategies Often Fall Short And How To Fix Them
22:47
22:47
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
22:47ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to …
…
continue reading
Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, challenges the notion of an "AI arms race" as misleading. He distinguishes between compound AI systems that integrate multiple specialized tools versus truly autonomous agents, arguing we…
…
continue reading
AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical…
…
continue reading

1
Playbook Broken: Rethinking Marketing with Molly St. Louis
36:01
36:01
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
36:01In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…
…
continue reading
First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how…
…
continue reading
Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for ide…
…
continue reading

1
172: Ankur Kothari: A practical guide on implementing AI to improve retention and activation through personalization
52:46
52:46
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
52:46What’s up everyone, today we have the pleasure of sitting down with Ankur Kothari, Adtech and Martech Consultant who’s worked with big tech names and finance/consulting firms like Salesforce, JPMorgan and McKinsey. The views and opinions expressed by Ankur in this episode are his own and do not necessarily reflect the official position of his emplo…
…
continue reading

1
#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
18:55
18:55
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
18:55Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…
…
continue reading

1
How AI orchestration will shape the next wave of software innovation
25:46
25:46
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った
25:46The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty informa…
…
continue reading