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Ep364: The Zen of Marketing and Branding with Gary Szenderski
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Interview Guest:
Gary Szenderski is an author, speaker, teacher and internationally acclaimed branding specialist. He helps people and organizations navigate change, and frequently speaks and writes on the topics of emerging brands, personal branding and companies in transition. Gary is an award-winning writer, and author of the Book of Szen. He’s an often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding.
In this Episode You’ll Learn:
- How goal setting affects your marketing;
- The three things that make up your brand;
- How branding limits the possibilities for your business;
- What you need to think about if you are transitioning or evolving your brand;
- How you can show your personality through your brand;
- The importance of asking why in the business of marketing and branding;
- And so much more!!!
Hot Seat Scenario:
Gary chose Person A who is living check to check but spends 2-3 hours a day surfing the internet or watching TV to wind down. He would think about what it is he really wants to be in order to avoid just going through the motions. Gary believes that it’s important for the person to have an internal fire going! He would also spend some time writing down his vision of the perfect day. Finally, he’ll start to work toward getting there.
*Listen to the Episode to hear the rest of Gary’s thoughts on the Hot Seat Scenario.
Motivational Quote, Mantra or Thought:
“I am more than I appear to be. The world and its love is embracing me. I give wealth to my family by using the gifts that God gave to me.”
Gary’s Books:
The Book of Szen: Stories & Inspiration for a Changing World
Szen Zone: Reaching a State of Positive Change
How to Contact:
Website: http://szenzone.com
Email: gary@bookofszen.com
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