118. How Downsizing Can Lead to New Opportunities: Joy Cho

LIBERTY ROAD with Nada Jones

Founder and Creative Director Joy Cho has authored seven books and consulted for hundreds of creative businesses. Joy has given keynote speeches on entrepreneurship, leadership, and business at conferences and companies, including Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. For two years in a row, Joy was named one of Time's 30 Most Influential People on the Internet and has the most followed account on Pinterest with over 15 million followers. Most recently, Joy's house and studio have been featured in House Beautiful, Parents, and Domino Magazines.

Through her namesake, Oh Joy!, she’s created a wide range of licensed products, including home decor, kids, pet, and furniture collections, with brands such as Target, Band-Aid, Petco, Rockport, and more.

In this episode, Nada sits down with Joy to discuss the making of her Oh Joy! brand and its many iterations over the years. The two talk about Joy's early days of blogging and her title of "most followers on Pinterest." Joy takes us through her entrepreneurial journey, including downsizing, finding herself in a mid-life crisis, and rethinking what she needed from her work and life. She shares how she's gained a new perspective from an old game and how she's reclaiming her life on her terms.

Check out Joy’s website for links to her blog, substack, shop, and academy. Follow on Instagram: @ohjoy

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