#24 - Building Patient Pipeline To Replace Referrals

7:42
 
シェア
 

Manage episode 300036226 series 1980353
著作 Alex Membrillo の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source.

In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again.

Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions.

Twitter

https://twitter.com/CardinalDM

Facebook

https://www.facebook.com/CardinalDigitalMarketing

LinkedIn

https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

72 つのエピソード