#23 - How to Create Transformative Patient Experiences

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

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2+ y ago 13:40

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In fiercely competitive healthcare markets, your patient experience can differentiate you from other providers. Healthcare consumers expect the same level of convenience and service they find in other aspects of their lives. If it’s difficult to schedule an appointment, your website is outdated and cumbersome to use, or if your customer service lacks, they’ll go back to Google to find a provider that delivers the experience they demand.

In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how healthcare providers can create exceptional experiences across the patient journey, in both digital and in-person interactions. They dig into the technologies that reduce friction, the types of educational content patients seek, and how to craft communications that connect with patients, build trust, and deepen relationships.

Those that commit to transforming their patient experience will achieve better patient outcomes, build a reputation of excellence, and grow market share.

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