Podcast S4E85: Cliff Goldmacher - What business can learn from songwriting

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher.

See the full original episode at https://wp.me/p6pllj-1uZ

Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting.

Topics covered in this episode:

• 00:01:00 - Cliff's history writing over 1000 songs, and his experience writing
• 00:03:00 - The songwriters who succeed are the ones that treat it as a business, not the starving artists
• 00:04:30 - Cliff explains his own creative process, based a lot on routine and process
• 00:06:30 - Perfect is the enemy of done. It's more important to get into FLOW
• 00:07:30 - The five aspects of songwriting which can be translated to help companies innovate more effectively
• 00:10:45 - Using metaphors and the chorus to communicate more effectively
• 00:14:30 - How some artists have more strength in performing, and sometimes need help with the creative act of songwriting
• 00:16:30 - There are no good or bad songs. Only generous or selfish songs

Links mentioned in this episode:

• The Reason for the Rhymes website: https://www.thereasonfortherhymes.com/

In today's episode of the Idea to Value podcast, we speak with artist, neuroscience researcher and startup founder Dr Shama Rahman.

See the full episode at https://wp.me/p6pllj-1tU

We speak about how we are using Artificial Intelligence and mental models to better understand and even enhance our human intelligence and spark creativity in new ways.

Topics covered in today's episode:

• 00:03:00 - What she was researching and her findings, to see if there are certain brain activities depending on the creative process
• 00:08:00 - Getting into a flow state
• 00:11:00 - Different mental modes and models for creativity
• 00:13:30 - How her new startup is using artificial intelligence to help people during their creative process
• 00:18:00 - Using wearables and biosensors to help people get feedback on their creative performance

Links mentioned in today's episode:

• Neurocreate: https://www.neurocreate.co.uk/
• Dr Shama Rahman's Linkedin profile: https://www.linkedin.com/in/dr-shama-rahman-4a6ba713/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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