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Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ ...
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In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling…
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Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation po…
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In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it…
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In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at https://wp.me/p6pllj-1MJ …
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In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz #podcast #sal…
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In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years. See the full episode at https://wp.me/p6pllj-1LU #relationships #psychology #creativity #selfhelp #loneliness We spe…
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In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an…
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In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are l…
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In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. See the full episode at https://wp.me/p6pllj-1LG #telecomms #innovation #podcast In this interview, we s…
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In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game. See the full episode at https://wp.me/p6pllj-1Lr #podcast #innovation #disruption Andy has worked as a strategic advisor to Leaders for decades, with exper…
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Yesterday, I wrote about the 5 reasons you should regularly review your previous work. I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it. The 5 reasons are: See the evolution of your creative output Be inspired to generate new ideas Overcome previous challenges Evaluate your creative productivi…
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In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures. See the full episode at https://wp.me/p6pllj-1KE #podcast #innovation #ambidextrous Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of…
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In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas. See the full episode at https://wp.me/p6pllj-1Ia #podcast #creativity #comfort #survival We speak about the dangers our society faces by wanting to be more comfortable, and how …
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In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate. See the full episode at https://wp.me/p6pllj-1JT #podcast #innovation #elevator Topics covered in this episode: 00:01:00 - Ashleigh's life as an elevator baby 00:03:00 - The moral compass required to find what customers actually need, in an…
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In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire…
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In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: W…
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In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson. See the full episode at https://wp.me/p6pllj-1Ig #growth #innovation With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Grow…
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In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at https://wp.me/p6pllj-1Jc #PR #storytelling #innovation We speak about what it means to craft a…
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In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap. See the full epsiode at https://wp.me/p6pllj-1Ii #creativity #podcast #improvisation We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive i…
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In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London. See the full epsiode at https://wp.me/p6pllj-1IQ #expertise #creativity #practice We speak abou…
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In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world. See the full episode at https://wp.me/p6pllj-1I7 #innovation #creativity We speak about his views on what innovation is, how it is all around us, and…
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In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides. See the full episode at https://wp.m…
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In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect. See the full episode at https://wp.me/p6pllj-1I6 #innovation #change #personality We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work m…
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In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight. See the full episode at https://wp.me/p6pllj-1I5 #innovation #capabilities #swiffer We speak abo…
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In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X. See the full episode at https://wp.me/p6pllj-1HL #intel #china #innovation We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and bui…
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In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford. See the full article at https://wp.me/p6pllj-1GP #creativity #research Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs th…
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In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough See the full episode at https://wp.me/p6pllj-1GO #leadership #prioritisation #hardwork We speak about what it takes to get recognition for your leadership and capabilities. Topics covered in this episode:…
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In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business. See the full epsisode at https://wp.me/p6pllj-1GN #diversity #inclusion #innovation #leadership Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of …
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In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. #pricing #creativity #sales #services See the full episode at https://wp.me/p6pllj-1G1 Topics covered in this episode: 00:01:30 - Blair's history in advertising and consulting 00:03:30 - The fast…
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In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. #creativity #innovation #experiment See the full article at https://wp.me/p6pllj-1Dk We speak about what it takes to apply creativity to build success…
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In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity. See the full episode at https://wp.me/p6pllj-1FA #culture #creativity We speak about what it takes for different viewpoints and cultures to work together i…
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In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University. See the full episode at https://wp.me/p6pllj-1G0 #creativity #research #economics Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal rese…
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In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge. I also recommend you sign up to her two newsletters, they are both great. Topics covered in this episode: 00:01:45 - Her own history in trying to lead Change programs around the world 00:03:45 - The…
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In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquis…
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On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong. See the full episode at https://wp.me/p6pllj-1De #innovation #systems #impostorsyndrome We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to i…
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In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting. #innovation #accounting #metrics #KPIs See the full article at https://wp.me/p6pllj-1Di We speak about what it takes to measure innovation progress, what companies and ana…
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In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation. See the full episode at https://wp.me/p6pllj-1Dh #IP #trademark #patent #troll #copyright #intellectualproperty We go through the different types of intellectual property, as well as w…
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In today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity. #adhd #creativity #research #daydreaming See the full episode at https://wp.me/p6pllj-1Dg We look at why some people with ADHD might succeed on certain creative tasks, as…
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In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie". #innovation #culture #leadership See the full episode at https://wp.me/p6pllj-1Bo Topics covered in this episode: 00:02:15 - What it means to be less zombie 00:04:00 - The deliberate choice of creating an environment wh…
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In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity. #history #ancient #greece #rome #creativity #muses See the full episode at https://wp.me/p6pllj-1Df Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values,…
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In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE. Ben competed at multiple Olympic Games for the British Rowing Team, won the Gold Medal in 2000, and now works with leaders and companies around the world to help them understand how to make their boat go faster. See the full episode at https://wp…
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In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton. He is Distinguished Professor Emeritus, Department of Psychology at the University of California, Davis as well as author of some of the most important books and hundreds of pieces of research around genius and creat…
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In today's episode of the Idea to Value Podcast, we speak with Professor Marcus du Sautoy. Prof du Sautoy is widely known for his work to popularise mathematics, is the Charles Simonyi Professor for the Public Understanding of Science and author of the bestselling book The Creativity Code: Art and Innovation in the Age of AI. See the full episode a…
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In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster. See the full episode at https://wp.me/p6pllj-1Bl #innovation #amazon #jeffbezos We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies. Topics cove…
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In this episode of the Idea to Value podcast, we speak with bestselling author, serial entrepreneur and innovation keynote speaker Diana Kander. See the full episode at https://wp.me/p6pllj-1Bk #innovation #curiosity #leadership We discuss what keeps companies and leaders from reaching their full potential around delivering innovation, and the impo…
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In today's episode of the Idea to Value podcast, we speak with Christina Wodtke, author and lecturer at Stanford. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups. See the full episode at https://wp.me/p6pllj-1Bj #OKR #focus #productivity #creativity We …
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In today's episode of the Idea to Value Podcast, we speak with bestselling innovation author, facilitator and award winning innovation podcast host Aidan McCullen. See the full episode at https://wp.me/p6pllj-1AM #disruption #innovation #podcast #reinvention #metamorphosis We speak about reinvention and how it applies to innovation, as well as the …
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In this episode of the Idea to Value Podcast, we speak with author Mark Herschberg, helped to start the Undergraduate Practice Opportunities Program at MIT, dubbed MIT’s “career success accelerator,” See the full episode at https://wp.me/p6pllj-1Ao #softskills #innovation We speak about the skills which are necessary to succeed in the future, but w…
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In this episode of the Idea to Value podcast, we speak with John Saunders, author of the Optimizer: Building and Leading a Team of Serial Innovators, former Wall Street sales leader and serial investor. See the full episode at https://wp.me/p6pllj-1An #incremental #innovation #change #optimisation We speak about what it takes for innovators to opti…
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In today's episode of the Idea to Value podcast, we speak with professional magician Butzi. See the full episode at https://wp.me/p6pllj-1Am #magic #creativity #podcast #innovation We speak about his history in magic, what it takes to be creative, and the difference between skill and originality. Topics covered in this episode: 00:01:30 - How Butzi…
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