Podcast S2E41: Rodd Chant - What it takes to be a Creative Director

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something.

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

See the full original episode at: https://wp.me/p6pllj-1pJ

Topics discussed in today's episode:

• 00:03:00 - What actually does a Creative Director do? It is about guiding your team to produce their best work
• 00:05:30 - What myths people misunderstand about what it is like working in advertising. It is lot like being an artist, it is a business.
• 00:08:00 - Coaching people on their creative journey
• 00:10:00 - There is no stereotypical "type" of creative person, they come in all different people, and they all have their own types of challenges
• 00:13:00 - Is everyone creative? The creative adult is the child that survives.
• 00:15:30 - Creative jobs are going to become more important in the future, as creativity is something that computers cannot master (although they are getting closer)
• 00:18:15 - Rodd does not believe that software will ever be able to compete with the creativity of a human, because there is no heart and soul in it
• 00:20:30 - When hiring people for his creative agencies, Rodd preferred to hire people who had experienced a life, rather than just learned the techniques
• 00:22:00 - Creative thinking skills are vital for all types of business
• 00:23:00 - A lot of agencies are struggling because they forgot the "creative" part. Many of them have become reactive rather than proactively creating new innovations

Links discussed in today's episode:

• Rodd's Linkedin profile: https://www.linkedin.com/in/roddchant/
• Rodd's email: [e-mail]

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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