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164: Avoiding dumb social posts, owned media tips, telling clients 'no'
Manage episode 326197072 series 2286413
Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: Attention-grabbing social media posts
Spotlight: Bud Light newsjacks the NBA
Quick News & Quick Takes: How journalists use social
Quick News & Quick Takes: Tips for maximizing your owned media
Quick News & Quick Takes: The rise of commentary on TikTok
Q&A: How to tell would-be clients 'no'
ARTICLES AND LINKS
Beer brand Pabst Blue Ribbon apologizes for NSFW tweet
Patrick Beverley has hilarious sponsor opportunity with Bud Light
New Muck Rack survey: The State of Journalism 2022
The nine things you need to do for owned media success
The hottest trend on TikTok? In-depth analysis
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 つのエピソード
Manage episode 326197072 series 2286413
Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: Attention-grabbing social media posts
Spotlight: Bud Light newsjacks the NBA
Quick News & Quick Takes: How journalists use social
Quick News & Quick Takes: Tips for maximizing your owned media
Quick News & Quick Takes: The rise of commentary on TikTok
Q&A: How to tell would-be clients 'no'
ARTICLES AND LINKS
Beer brand Pabst Blue Ribbon apologizes for NSFW tweet
Patrick Beverley has hilarious sponsor opportunity with Bud Light
New Muck Rack survey: The State of Journalism 2022
The nine things you need to do for owned media success
The hottest trend on TikTok? In-depth analysis
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 つのエピソード
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