163: Employee advocacy, local news and PR, reluctant return to office

Hanson & Hunt

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2+ y ago 50:15

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Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.

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EPISODE SUMMARY

Intro

Talking Point: Employee advocacy programs

Spotlight: March Madness and NILs

Quick News & Quick Takes: CCOs and comms turnover

Quick News & Quick Takes: Top PR insights of 2021

Quick News & Quick Takes: Does local TV news need an overhaul?

Q&A: Managing a reluctant return to the office

ARTICLES AND LINKS

Are employee social media advocacy programs really working?

From employee to advocate: Mobilize your team to share your brand content

What is employee advocacy and how do marketers win with it?

Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite

The top 17 public relations insights of 2021

CBS’s McMahon: Local news needs an overhaul

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