SRSLY Low Carb: why we need to STOP sugar coating the truth

Founded & Grounded

We are currently facing a public health crisis. In this episode, you'll hear the story of Andy Welsh, the ambitious founder of SRSLY Low Carb. After a wake-up call, he left the corporate world to enter the challenging world of health-focused entrepreneurship.

Picture this: You're trying to offer healthier food options in a market that is dominated by six conglomerates producing ultra-processed food. Quite a challenge, right?

What's his secret weapon? It's listening to his customers. Their feedback and loyalty have been his guide and his driving force, reinforcing the power of customer-centric businesses.

Key Takeaways
- Resilience is at the Heart of Entrepreneurship: Andy's experience reminds us that overcoming obstacles, such as personal financial risk and market resistance, requires a strong support system and an ability to adapt under pressure.
- The Power of Quality and Customer Loyalty: Prioritising product integrity and building close customer relationships can lead to organic growth and brand trust, often reducing the need for heavy marketing investment.
- Financial Literacy is Fundamental: The conversations underscore the essential need for entrepreneurs to understand their financials deeply. Money problems in business can't be ignored and must be managed proactively to ensure stability and growth.
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Support the show

Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
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章

1. Introduction and Reflections on Entrepreneurship (00:00:00)

2. Guest Introduction: Andy Welsh, founder of SRSLY Low Carb (00:04:14)

3. Challenges and Growth during the COVID-19 Pandemic (00:10:08)

4. Sponsor: NPSA Secure Innovation (00:24:14)

5. Sponsor: Hexa Finance (00:26:31)

6. Resilient Business Practices and Overcoming Early Challenges (00:27:34)

7. Market Conditions, Timing, and Customer Engagement (00:33:52)

8. Expansion and Investor Conversations (00:44:01)

9. Overcoming Business Challenges and Personal Sacrifices (00:48:31)

10. SRSLY Low Carb: Mission, Product Line, and the Battle for Quality Food (01:07:56)

11. Crowdfunding Experiences and Advice for Early-stage Founders (01:18:07)

12. Preview of the next episode and Closing Remarks (01:33:22)