Financially Empowering Millennial Women

Financially Empowering Women

Consistent with my desire to financially empower women, I have been working with other researchers to understand why women are not financially empowered. Why are women not as prepared for retirement? Why are women not as financially literate? Why are women not as confident? One area where we hope to add to the body of knowledge is the area of cohort theory where we are finding very different financial behavior from generation to generation and the empirical results that we have found to-date contradicts what most people would think.

According to cohort theory, important historical and societal events affect values, attitudes and ideology of individuals during earlier formative years. The precise delineation of each generation is debatable and depends upon the consequential event defining the personality of that generation, inducing similar life trajectories. Rational females should develop financial skills required for good financial decision making but different female cohorts exhibit varying levels of independence. But not all cohorts approach finances similarly. Today’s guest understands how this younger cohort of women think. After all, she is one. She is an amazing young woman who has taken the time to observe and understand what women her age are thinking and how that influences their behavior, which is usually not in their best interest. Amanda Abella is a Millennial Business Coach who teaches online entrepreneurs (many of them women) how to make money with online marketing. When we first spoke, we were both excited to learn from each other, that what I found in the empirical data was in fact what she was seeing in the millennial world. I’m thrilled to have her on the show. Welcome Amanda to Financially Empowering Women.

Bio: Amanda Abella is a financial writer, speaker and author of the Amazon bestselling book Make Money Your Honey: A Spirited Entrepreneur’s Guide to Having a Love Affair with Work and Money. Her work has been featured in Forbes, The Huffington Post, Business Insider and more. She is also the Savings Advisor for MoneySavingPro.com, a website that curates independent reviews of financial products to empower consumers.

Amanda can be reached at:

Skype: amandaabella | Facebook

[e-mail] | www.amandaabella.com