Leaders in Luxury with Special Guest Andrew Hong

Estate of Mind — The Art of Selling Luxury Real Estate

Topics covered and questions you’ll uncover during this episode:

• How to create inbound relationships through content
• How is inbound marketing more of a mindset when it comes to marketing and sales?
• How does inbound marketing create more authentic relationships with the people who will eventually become your customer?
• Email marketing is very much alive - why and how?
• What’s the opportunity with inbound marketing?
• How do you position yourself as an inbound marketer and connect with contacts, prospects, past clients, current clients in a non-sales way?
• How do you share and educate at scale?
• What are the differences between outbound and inbound marketing?
• How do you produce a great blog?
• How do you create an inbound relationship?
• How do you create content?
• How do you build a strategy around content?
• SEO strategy
• Social media strategy
• Search engine rankings; organic traffic
• Social media scheduling tools
• Evergreen content
• Segmentation; segment content
• What’s a launch pad website?
• What is a Minimal Viable Product (MVP)?
• How do you structure a basic launch pad website?
• What are lead magnets? What are the keys to lead magnets?
• How to leverage your own connections?
• How do you put a Market Report in your own voice? How can repurpose it for your own blog content?
• How do you nurture previous clients and stay top of mind?
• What are the essential keys to producing great email newsletters for real estate?
• What’s the best way to produce content?
• What are the pros and cons in working with individual contractors versus working with a marketing agency?
• How does a luxury real estate agent get started?

Resources from this episode:

• Institute for Luxury Home Marketing
• Tobe Agency