Leaders in Luxury with Special Guest Louise Guido

Estate of Mind — The Art of Selling Luxury Real Estate

Topics covered and questions you’ll uncover during this episode:

• The findings from a Wall Street Journal/Dow Jones research study
• What was the main focus of the study? Who did it target?
• Why investigate the luxury real estate habits of Mansion Global’s readership?
• What’s the demographic of Mansion Global's readership?
• Where are the affluent moving to and spending money buying properties?
• On average, how many properties do the affluent own?
• On average, how much are the affluent spending on each property?
• Real estate is local - what's the importance of the broker relationship?
• How can the broker cultivate a better initial conversation with a potential buyer?
• What’s at the very core of the luxury real estate buyer?
• What’s happening to the Chinese buyer?
• Where’s the next group of international buyers coming from? Where are they going? Why?
• In the luxury housing market, what are the factors surrounding: low interest rates, low inventory but high prices? Why and what’s a solution to this?

Resources from this episode:

• Mansion Global
• Institute for Luxury Home Marketing