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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
「あとで再生する」
「あとで再生する」
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気に入った28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Dharma Approach: talk
Manage episode 446210245 series 1507758
コンテンツは dave smith and Dave smith によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、dave smith and Dave smith またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
This the opening talk from the Big Bear, sure hearts' release retreat. It covers my approach to the practice.
346 つのエピソード
Manage episode 446210245 series 1507758
コンテンツは dave smith and Dave smith によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、dave smith and Dave smith またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
This the opening talk from the Big Bear, sure hearts' release retreat. It covers my approach to the practice.
346 つのエピソード
すべてのエピソード
×A talk from my Sunday mentoring group. You can find out more HERE
Final talk from my NYE Retreat in Bay St. Louis Mississippi. Thanks to Flowering Lotus Meditation. https://www.floweringlotusmeditation.org/ Join my Wednesday Night class: Dharma Live/Online sign up for free. HERE
Meditation instruction overview from morning session day 1. Flowering Lotus Meditation, NYE retreat in Bay Louis Mississippi.
First mentoring session of 2025. From my Sunday program. We do have space for new students. You can find out more: https://www.davesmithdharma.com/mentoring/
Talk number 5 Big Bear Retreat. A secular perspective on the 8-fold path. Compliments to Stephen Batchelor.
Talk number 4 from the Big Bear Retreat. It covers the idea of stream entry and nibbana.
Talk number 3, Big Bear Retreat. This talk covers the entire dimension of the 2nd noble truth. Without the noble truth crap.
This the opening talk from the Big Bear, sure hearts' release retreat. It covers my approach to the practice.
Talk 2 from the Big Bear retreat. Refections on right view as a complete perspective. A secular vision.
This talk discusses how to cultivate a middle way between the having mode and the being mode. This talk was given at my weekly Dharma Live/Online class. You can sign up for free HERE .
This talk was given at the Durango Dharma Center as part of their Monday night offerings. Enjoy.
The opening talk for the recently updated Dharma/Live Online class. You can now join for no fee. The class is offered as a drop in anytime type of thing. You can do that here: SIGN-UP
Talk two from Vallecitos retreat Center with JD Doyle. Exploring authentic happiness and the awakened life.
Talk one, from Vallecitos retreat with JD Doyle. Entitled: On Cultivation.
The triad of gratification, danger, and escape is one of the Buddha’s most concise and simple teachings for investigating everyday lived experience. This formula can be applied to every single aspect of our experience. Many Buddhist scholars point out that this teaching contains the earliest roots of what we have come to know as the four noble truths, the basic framework for all Buddhist traditions. What is interesting about this simple teaching is that the Buddha came to this realization before his awakening. He discusses this triad on four separate occasions, relating them to the aggregates, feelings (vedana), the four elements and the six sense doors. The sheer simplicity of this teaching provides a framework for understanding human experience, particularly for those of us living in the digital complexity of the modern world. This is not a realization given from high diction, or a pedestal of great wisdom and knowledge. Nor does it seek to bewilder us with metaphysics such as teachings on non-self, emptiness, rebirth and karma. Instead, it is easily understood and readily available to any of us, at any point in our process.…
Reflections on Nibbana. Reference to attentional systems in the brain. Given at Rocky Mt. Ecodharma August 2024.
First talk from Rocky Mt. Ecodharma. August 2024.
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Dave Smith Dharma
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A fun little rant and dealing with dogma all "isms" in general. Enjoy.
That talk offers a brief overview of the various meditative systems within the theravada tradition. This talk was given for my Sunday mentoring group. If you are interested in being part of the practice group and seek 1:1 mentoring, check out this link.
Talk number two on citta. This talk emphasizes the role of the bramha viharas.
This is the first talk of two. Given at Vallecitos in July 2024. It offers reflections on mind or citta.
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Dave Smith Dharma
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Dave Smith Dharma
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Talk 5: Rocky Mt. Eco Dharma Retreat. Natural Awareness and Wisdom. The full entire teachings on metta and it's friends.
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Dave Smith Dharma
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Talk 2: Rocky Mt. Eco Dharma Retreat. Natural Awareness and Wisdom. Exploring the full implications of the teachings on mindfulness.
Talk 4: Rocky Mt. Eco Dharma Retreat. Natural Awareness and Wisdom. Personal reflections on dharmic interventions. Emphasis on: faith, courage, service and authenticity.
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Dave Smith Dharma
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1 Effort, hindrances, awakening factors: talk 1:02:40
1:02:40
「あとで再生する」
「あとで再生する」
リスト
気に入り
気に入った1:02:40
Talk 3: Rocky Mt. Eco Dharma Retreat. Natural Awareness and Wisdom.
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Dave Smith Dharma
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Talk 1: Rocky Mt. Eco Dharma Retreat. Natural Awareness and Wisdom.
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Dave Smith Dharma
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Final evening talk. Exploring secular perspectives on the 8 fold path. Adopting a non-orthodox take on this core teaching. Southern Dharma retreat, mindfulness and the four noble truths.
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Dave Smith Dharma
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Evening two talk from the Southern Dharma retreat . Mindfulness and the four noble truths.
Evening one Dharma talk. Southern Dharma NC, mindfulness and the four noble truths.
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