Navigating Ad Claims: Episode 3 with Pamela Deese of Arent Fox

Beyond the Shelf

This week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2, we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media advertising. This week is all about awards and certifications, including how brands can earn them, how they may be used in marketing, and why you should never create your own certification program. We also touched on how advertisers (and your legal teams) can keep up with recent NAD rulings, and why it's important to do so.

If you would like to listen to the previous episodes of our series Navigating Ad Claims with Pamela Deese, you can stream them all on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes. If you enjoyed the series, please subscribe/follow to Beyond the Shelf on your preferred podcast platform and leave us a review on Apple Podcasts.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.