It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
コンテンツは 2x eCommerce and Kunle Campbell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、2x eCommerce and Kunle Campbell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
Manage episode 424236137 series 2394134
コンテンツは 2x eCommerce and Kunle Campbell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、2x eCommerce and Kunle Campbell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.
- (00:00) - Introduction to the Episode
- (00:33) - The Emotional vs. Functional Debate in Advertising
- (01:43) - Deepesh Mandalia's Journey and Expertise
- (04:02) - The Evolution of Deepesh's Career
- (08:28) - The 5W Avatar Framework
- (19:47) - Stages of Awareness in Marketing
- (24:10) - Creating Effective Ad Campaigns
- (29:09) - Analyzing Ad Performance
- (30:16) - Analyzing Ad Effectiveness
- (31:00) - E-commerce Metrics and Insights
- (31:32) - Optimizing Instagram Ads
- (34:08) - Leveraging AI for Advertising
- (35:12) - Building AI-Powered Tools
- (40:45) - AI in Video and Image Creation
- (49:33) - Rapid Fire Questions
- (54:40) - Special Offer and Conclusion
Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346
📝 Shownotes for this episode
Guest’s Links:
- Website: Depesh's Ad Signals Platform
- LinkedIn: Depesh's LinkedIn Profile
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Depesh Mandalia - Guest
- Kunle Campbell - Host
523 つのエピソード
シェア
Manage episode 424236137 series 2394134
コンテンツは 2x eCommerce and Kunle Campbell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、2x eCommerce and Kunle Campbell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.
- (00:00) - Introduction to the Episode
- (00:33) - The Emotional vs. Functional Debate in Advertising
- (01:43) - Deepesh Mandalia's Journey and Expertise
- (04:02) - The Evolution of Deepesh's Career
- (08:28) - The 5W Avatar Framework
- (19:47) - Stages of Awareness in Marketing
- (24:10) - Creating Effective Ad Campaigns
- (29:09) - Analyzing Ad Performance
- (30:16) - Analyzing Ad Effectiveness
- (31:00) - E-commerce Metrics and Insights
- (31:32) - Optimizing Instagram Ads
- (34:08) - Leveraging AI for Advertising
- (35:12) - Building AI-Powered Tools
- (40:45) - AI in Video and Image Creation
- (49:33) - Rapid Fire Questions
- (54:40) - Special Offer and Conclusion
Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346
📝 Shownotes for this episode
Guest’s Links:
- Website: Depesh's Ad Signals Platform
- LinkedIn: Depesh's LinkedIn Profile
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Depesh Mandalia - Guest
- Kunle Campbell - Host
523 つのエピソード
すべてのエピソード
×
プレーヤーFMへようこそ！
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
