The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Wes Schaeffer, The Sales Whisperer®, digs in to get the "secrets" from his guests that you can use immediately to sell more, sell faster, close deals at higher margins, and close sales with less stress, more predictably. The Sales Podcast is for professional salespeople, sales managers, business owners, and entrepreneurs who are committed to growth. When you subscribe, you'll have immediate access to over 676 episodes of proven sales methods provided by sales experts who have been there, don ...
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Shifting the way sales enablement practitioners think about their roles, goals and success. Join Seismic's VP of Marketing Daniel Rodriguez and guests as we elevate the role of sales enablement.
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SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sa ...
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Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client’s goals will help you stand out from the crowd. You’ll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it’s on zoom. Connie Whitman knows sales. Heart-Centered Sales Leader will help you tighten the gap between ...
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Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, ...
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With the pandemic that came upon us, the rise of video conferencing tools like Microsoft Teams and Zoom has led to more aspects of the sales conversation to occur virtually, and what began as a crisis reaction has evolved into the new normal, but how normal is the new normal ? We’re talking about how the strong shift from in-person to Virtual Selling has transformed the B2B sales experience. Virtual sales enablement, new organizations, KPIs, everything is evolving! In The Virtual Selling Pod ...
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The Motivated podcast has emerged as the #1 podcast dedicated to the topic of motivation, which is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, CMO of XpresSpa Group. We feature impressive thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’re deploying, how they continuously shift their mindset and most importantly how they’re keeping them ...
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Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.
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Shift Your Mind With MINDSHIFT Author Brian Solis on The Sales Podcast
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In this conversation, Brian Solis discusses his new book 'Mind Shift' and the importance of transforming leadership and driving innovation in the face of disruption. He emphasizes the role of AI in business transformation, the necessity of maintaining humanity in business practices, and the significance of customer experience as a competitive advan…
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Legacy Branding Helps Generate Sales with Tiffany Newman (episode 196)
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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou. Whenever I hear this quote, I am reminded that marketing is step 1 in making a sale but will not make the dales for you. To be relevant and top of mind to prospects and clients alike, we must ha…
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Jerry Acuff Shares How To Create The Relationship Edge In Sales
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In this episode of The Sales Podcast, I sit down with renowned sales expert Jerry Acuff to uncover his top strategies for building stronger relationships and driving sales success. https://bonus.thesalespodcast.com/ Jerry, the CEO and founder of Delta Point and the author of several best-selling sales books, shares his insights on how to connect wi…
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Tyler Cruver shows how Clay is the Creative Tool for Growth on The CRM Sushi Podcast
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https://bonus.thesalespodcast.com/ In this episode of The CRM Sushi Podcast, I sit down with Clay Tables expert Tyler Cruver to dive deep into how entrepreneurs and sales teams can streamline and automate their outbound sales efforts using custom solutions. Tyler shares his expertise in using data-driven techniques to optimize CRM systems and drive…
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Unlocking Secrets for High-Stakes Product Launch Success with Ashton Williams from Salesforce
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On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstances. Faced with tight deadlines, executive transitions, and mounting pressure, Ashton shares how her team f…
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Leveraging AI To Access Actionable Sales Insights with Nick Caruso (episode 195)
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“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.” – Ryan Bezenek. I have been intrigued by ChatGPT since I heard about it years ago. I want to continue to grow my understanding of AI and how to use it to devel…
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How to Fix Your Skinny and Ill-Defined Pipelines, Don Lazzari
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🎙️ The Sales Podcast: Interview with Sales Training Expert Don Lazzari 🚀 In this episode of The Sales Podcast, I sit down with sales training expert Don Lazzari to dive deep into the strategies that drive real results. Don shares his wealth of experience in helping sales teams sharpen their skills, boost performance, and close more deals. Tune in a…
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Your Value Statement to Generate Sales Quickly and Easily with Connie Whitman (episode 194)
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“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events…
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Crafting a Winning Enablement Structure with Jen Bullock
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In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the…
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Preparation and Follow-up to Fast Forward Sales Success with Connie Whitman (episode 193)
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“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…
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Build Outbound Systems That Generate Sales: Tyler Cruver, Clay Expert, SaaS Wizard
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🚀 On this episode of The Sales Podcast, I chat with Tyler Cruver, a leading expert in using Clay tables to help entrepreneurs streamline and automate their outbound sales efforts. Tyler dives into how Clay enables businesses to optimize their sales processes by integrating better data, improving outreach accuracy, and automating workflows for maxim…
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SURGE To Success, With GTM Expert Holly Rollo
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In this episode of The Sales Podcast, I’m joined by Holly Rollo, Go-To-Market (GTM) advisor and author of the new book SURGE. Holly shares her extensive experience in helping businesses accelerate growth and build winning go-to-market strategies that drive results. We cover: ✔️ Key insights from SURGE on how to create momentum and thrive in competi…
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ISEs3 Ep17 Stu Heinecke - Enabling Growth and Meetings with ANYbody ...in Totality
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JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with …
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Encore: Economics For Entrepreneurs with Hunter Hastings (episode 192)
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Connie's motivational quote today is by – Ben Bernanke, "The ultimate purpose of economics, of course, is to understand and promote the enhancement of well-being." When I was in college many years ago, I double majored in Economics and Finance. Yes, you can call me a dork! Even though I was unsure of what I wanted to be when I grew up and I knew th…
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Belief, Service, and Consistent Improvement With Joe Templin
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https://wesschaeffer.com/blog/joe-templin The Sales Podcast: Interview with Joe Templin | Author of Every Day Excellence and Becoming an Introduction Machine In this episode of The Sales Podcast, I sit down with Joe Templin, also known as “The Human Kaizen,” to dive into his insights on personal and business growth. Joe is the author of two powerfu…
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Moving Forward Together in a Fractured and Divisive World with Eric Allan Eaton (episode 192)
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My motivational quote for today is by – R. Roosevelt Thomas, Jr. “Let's stop believing that our differences make us superior or inferior to one another. A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” - R. Roosevelt Thomas, Jr. I love this quote and find its relevance extremely timely in today’s divided w…
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Build a Digital Network: The Key to Sales Success, With Scott Leese
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Today, you're going to learn the key to sales success in this current hectic sales climate from a unicorn wrangler. How to create sales success has changed since 2020. Scott Leese has been a part of 12 unicorns, so he knows a thing or three about growing sales rapidly. We touch on: The importance of being creative and trying new approaches in sales…
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Mindset Shifts From Sales to Sales Leadership with Rebecca Gebhardt (episode 191)
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“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg. I have shared the Gallup Global Workplace Surveys about employee engagement at work over the years. Well, a new study just came out, and it’s not good! The study shows that 33 percent of American workers descr…
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Ryan Stewman Keeps It Real About Sales, Marketing, Entrepreneurship, and Growth Today
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https://info.wesschaeffer.com/inner-circle-silver 00:00 Introduction and Catching Up 03:02 The Power of Keeping Sales Simple and Human 08:54 Consistency and Persistence: The Keys to Long-Term Success 15:54 Attracting High-Quality Clients Through Authenticity and Family Values 23:06 Balancing Success in Business and Personal Life 28:03 Standing Out …
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Augmenting Sales Reps with AI: Finding the Right Balance—Nick Caruso
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https://info.wesschaeffer.com/inner-circle-silver Schedule your free 15-min call with me to discuss how to grow your sales Former Marine and CEO of Knowledgenet.ai 00:00 Introduction and Military Banter 03:14 The Power of Relationship Intelligence and AI in Sales 09:05 Strategically Leveraging Information to Open Doors and Close Deals 13:02 Augment…
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How to Build Awareness and Win Clients with Email Newsletters Christian Banach
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Join the Inner Circle for $100 00:00 Introduction and Catching Up 02:49 The Power of Personalization and Value in Cold Email Outreach 10:03 The Challenges of Cold Calling in the Enterprise Space 19:46 The Rise of Email Newsletters as a Complementary Strategy 24:46 The Benefits of Warm Prospecting and Leveraging Existing Networks 31:54 The Importanc…
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Andrew Spira: From Millionaire to Ankle Monitor and Back
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https://info.wesschaeffer.com/inner-circle-silver 00:00 Introduction and Background 02:16 Facing Challenges and Starting Over 05:01 The Difficulties of Starting Over at a Young Age 06:35 Rebuilding Trust and Confidence 08:53 Transitioning to a New Business 12:42 Mastering Life Skills and Providing Mentorship 13:49 Overcoming Skepticism and Building…
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Dancer. Doer. Zookeeper. Meet Laura Casselman of JVZoo.
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00:00 Introduction and Persistence 02:00 JVZoo as an Affiliate Platform 05:16 The Role of Affiliates in Laura's Business 08:15 Laura's Growth Mindset and Evolution in JVZoo 11:14 Opportunities in Online Marketing 13:25 Listening to User Feedback and Utilizing AI 16:03 The Importance of Good Copy for Affiliates 18:31 Avoiding the Race to the Bottom …
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In the final episode of Taking the Lead, Christina Brady, CEO and Co-Founder of Luster, reflects on the podcast's four-year journey. She highlights the inspirational stories of over 80 women leaders in tech who shared their experiences, challenges, and successes. Christina emphasizes the show's mission to elevate women's voices and promote diversit…
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How the Act of "Selling Less" Can Enable You to Sell More with Jeff Standrige (episode 190)
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“People buy from people they know, like and trust. At the start of building a relationship with your buyer the only thing you can shoot for is ’Trust’. Building trust has to be very obvious from the very first contact you make with your buyer or you kill any chance of starting a dialogue.”- Michael deGroot YouTube: https://youtu.be/7VLfEVq5ifA Chec…
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Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch
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In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…
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AI + IQ Is Greater Than HR Says John Munsell of LSU GEAUX TIGERS Fame
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00:00 Introduction and Background 09:44 AI Tools for Research and Content Creation 17:21 The Use of AI in Sales and Business 25:12 Creating Scalable Prompts and an AI-First Culture 32:36 The Future of AI and Business 39:19 Exploring the Capabilities of AI 45:13 Automation with AI 57:14 Addressing Biases and Ethical Considerations 01:06:09 Training …
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The Untapped Potential of LinkedIn for Business Strategies with Indrek Põldvee (episode 189)
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“The sale most often goes to the most interested party.” – Steve Chandler. Being interested and curious about what our clients need today and in the future is critical to our sales success. So, how do we show that we care, are curious, and are interested in helping our ideal client? One way is to use resources available to us to spotlight our geniu…
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How To Have Tough Conversations, With Gene Hammett
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https://blog.thesaleswhisperer.com/p/gene-hammett-conversations 00:00 Bouncing Back from Financial Loss and Personal Transformation 06:26 The Importance of Tough Conversations in Leadership 09:20 Effective Leadership Development and Training 14:48 Leading Up and Creating a Culture of Open Communication 18:49 The Value of Private Coaching and Person…
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Opening Is The New Closing Says Sales Expert Justin Michael
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Market like you mean it. Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok …
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Encore: How to Overcome Sales Call Reluctance with Connie Kadansky (episode 188)
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“The confidence you have going into the sales call will determine the level of profit you have coming out.” – Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…
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Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina
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In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …
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See How This Old Sales Dog Is Using AI, Email, & DMs To Make Insane Sales, Meet Joe Ingram
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In this conversation, Joe Ingram and I discuss our experiences in sales and the role of salespeople in today's world. We touch on topics such as transitioning from engineering to sales, the importance of communication and problem-solving skills, the effectiveness of outbound prospecting and cold calling, and the use of AI in sales. We also discuss …
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Reason-Driven Selling With Phillip Swan—The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
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In this conversation, Wes and Phillip Swan discuss various topics, including their love for Scotland, the importance of customer-centricity in business, the role of AI in marketing, and the need for critical thinking in the age of AI. Phillip shares his journey in sales and marketing, emphasizing the value of understanding the customer and creating…
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Navigating the Gray Areas: Jenn Glabicky on the Challenges of Sales Enablement
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In this episode of "Taking the Lead," host Christina Brady sits down with Jenn Glabicky, a seasoned expert in sales enablement and revenue operations. Jenn shares her unique journey from the world of medical sales to becoming a key player in sales enablement, highlighting the challenges and successes she encountered along the way. Jenn dives into t…
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Lead Generation and Email Marketing That Works with Amy Kuphal (episode 187)
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“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion r…
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Understand Human Laziness To Market Effectively With Nathan Yeung
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Nathan and I discuss the importance of bridging the gap between school and real-life experiences. Nathan shares his experience as a guest lecturer at various universities and colleges, where he aims to provide students with practical knowledge and new perspectives. We also get into the challenges of being an entrepreneur and the need for resilience…
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AI and the Upcoming Augmented Technology Revolution for Business Growth with Ethan Robert Casin (episode 186)
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“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” – Rob Garf. This quote is essential for sales teams to understand that sales have always been about building relationships and the human touch or experience. At least, that has been the source of my success. Early in my…
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How to Build an Enablement Function from Scratch with Nicole Ward from OneSource Virtual
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In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…
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'Hit The Inbox' With Email Deliverability Expert Scott Hartley
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Market like you mean it.Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -…
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Jodi Mesa's Journey: From Self-Taught to Tech Leader
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In this episode of Taking the Lead, host Christina Brady chats with Jodi Mesa, the Chief Product Officer and co-founder of Luster. Jodi shares her self-taught journey in tech, starting from college where she learned HTML and JavaScript on her own, to leading product teams. She emphasizes the importance of understanding customer needs and the strate…
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10X Your Sales Pipelines in 90 Days With Solomon Thimothy
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https://blog.thesaleswhisperer.com/p/solomon-thimothy 00:00 Introduction and Authenticity in Sales 06:06 Challenges of Modern Marketing Strategies 10:22 Understanding Customer Pain Points 15:49 The Importance of Building Rapport 24:59 Comparison of Realtors and Car Salesmen 28:54 Avoiding Arrogance and Staying Humble 30:21 The Importance of Persona…
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Relevant Value Propositions to Increase Sales Results with Jaynie L. Smith (episode 185)
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"Your customers are the judge, jury, and executioner for your value proposition. They will be merciless if you don't find the fit!" - Alexander Osterwalder. The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark wi…
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AI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI Academy
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In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…
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The Power of Simplicity in Business With Bradley Hamner
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https://blog.thesaleswhisperer.com/p/bradley-hamner 00:00 Introduction and Banter 01:10 Bradley's Background and Approach 04:14 Discovering the Importance of Systems and Processes 07:18 Building an Operating System for Business Growth 08:17 The Dangers of Relying on One Marketing Channel 09:13 The Power of Simplicity in Business 10:06 Transforming …
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Cultivate a High-Performing Sales Team to Achieve Outstanding Results with Ryan Charterina (episode 184)
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"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs. I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts to help me understand business, techn…
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From Sequoia Capital to The Swarm: David Connors Launches Large
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https://www.theswarm.com/podcasts/wes Market like you mean it. Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- http…
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Build Personal and Business Brand Using Media and PR with Shannon Procise (episode 183)
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“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. Publicity is one form of media exposure that helps us market our prod…
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Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel
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In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
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GTM & ABM Experts, Kelly Hopping and John Eitel Discuss Yes It's Your Fault
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https://blog.thesaleswhisperer.com/p/its-your-fault 00:00 The Challenge of Sales and Marketing Alignment 03:13 The Role of Location in Alignment Efforts 26:56 The Impact of Brand Advertising and Lead Generation 31:27 Challenges of Modern Prospecting Methods 36:03 Sales and Marketing Alignment in the Digital Landscape The conversation revolves aroun…
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