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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”
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ShandeeLand

Shandee Chernow

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Join CertiStar CEO, Shandee Chernow, as she explores food allergies, business, and life’s moments. Each week she will have special guests from all walks of life including chefs, restauranteurs, celebrities, food allergic innovators and other industry leaders. Feel inspired and motivated as you hear success stories and other incredible life experiences.
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Want a playbook for marketing your restaurant the right way in 2025? Join Restaurant owner and marketer Rev Ciancio, Restaurant Marketer Brian Siemienas and Restaurant Coach Chip Klose for discussion to get restaurant marketing tips, tricks and tactics that you can put into play starting immediately.…
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Arun and Rev talk about strategies and tactics for successful marketing on food delivery platforms. Our special guest, Kelly Grogan, founder of CRUMBS, a leading firm specializing in boosting revenue for hospitality businesses, also shares her valuable insights and expertise. The Speakers in this episode: Arun AV: Founder and CEO of Qubriux, a lead…
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In this episode, Rev and Arun continue talking about the effects of Email Marketing. If you haven't listened to Part 1, then listen to the previous episode before listening to this.David ’Rev’ Ciancio & Arun AV による
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Email marketing still remains a powerful tool for restaurants to reach and engage their customers. In this episode, we'll discuss the best practices for creating effective email campaigns, automating your marketing efforts, and building a loyal email list. Key Talking Points: The importance of email marketing for restaurants Building and growing yo…
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Retaining customers is as important as acquiring new ones. Social media offers a powerful platform to build relationships, foster loyalty, and encourage repeat business. In this episode, we'll delve into the strategies and tactics that restaurants can use to leverage social media for effective retention marketing.…
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Join us for an inspiring conversation with Mia Silverman, a Food Allergy Advocate and NYU student who's making a huge impact both in the allergy community and beyond. We first discovered Mia through her TikTok. She was traveling with her 50+ food allergies. But her work goes far beyond that. She shares her personal journey, from discovering her dia…
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In today's competitive restaurant landscape, offering discounts can be a powerful tool to attract new customers and retain existing ones. However, indiscriminate discounting can erode your brand value and margins. In this episode, we'll explore the art of discounting and discuss strategies to use discounts effectively to drive revenue and profitabi…
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Heather Neary, the President and CEO of Taco John’s International, Inc. shares her inspiring professional journey, which began in a cheesesteak shop outside of Philadelphia, where she often left work smelling like onions. It was here Heather discovered her passion for the fast-paced and exciting hospitality industry. Her career trajectory took a fa…
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Meet Rebecca Berry, a hospitality trailblazer with over a decade of dedicated service! As the Senior Sales Manager for Career & Workforce Advancement at the National Restaurant Association, Rebecca is reshaping careers in the dynamic world of hospitality. Her impressive background includes serving as a former board member of The Colorado Restaurant…
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We had the pleasure of featuring the incredible David "Rev" Ciancio for his second appearance on our podcast! If you missed his first episode, be sure to check out #158. Rev is a powerhouse in the business, tech, and marketing world. He's the Co-Founder and CMO of Handcraft Burgers and Brews and the Head of Revenue Marketing for Branded Strategic H…
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Meet Caitlin Follett, the Pastry Chef Extraordinaire at Fenway Park! Boston-born and deeply immersed in Boston sports, Caitlin shares her journey from MBA graduate to creating delectable desserts for Fenway's premium department, private suites, and catering programs. Her unique blend of culinary expertise and business acumen sets her apart in the i…
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Troy Hooper, CEO of Hot Palette America, the parent company of Pepper Lunch is our exciting guest this week. Troy's journey is a fascinating blend of real estate, construction, culinary arts, and supply chain expertise, all converging into his remarkable career path. Troy delves into the art of choosing the perfect location for success, drawing par…
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In this episode, we sit down with Aaron Weedy, Vice President of Finance for Ledo Pizza, to unravel the fascinating journey of a finance professional in the dynamic world of hospitality. Aaron shares his unexpected entry into the industry during college, highlighting the diverse career paths that hospitality can offer. We delve into Ledo Pizza's ri…
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We're thrilled to welcome back Žana Usher, Founder and CEO of Žana DeVine Hospitality, for another insightful episode. In our previous chat, Žana shared her incredible journey in the hospitality industry and emphasized the importance of attention to detail for an exceptional guest experience. Today, she's back, urging us to go the extra mile and el…
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Dive into the world of fearless travel with our latest episode featuring Allie Bahn! As a seasoned writer, content creator, educator, and consultant, Allie shares her awe-inspiring journeys through the unique lens of living with severe food allergies. Starting her blog back in 2008, Allie has become a beacon of knowledge in the realm of safe and en…
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We welcome back Lisa Cohen, the founder and CEO of The Kyah Rayne Foundation. Lisa, who tragically lost her daughter Kyah Rayne to an anaphylaxis reaction, returns with inspiring updates. The foundation has just launched new course specifically designed for restaurants and food service personnel. These courses aim to raise awareness and educate on …
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In this podcast episode, our guest is Natalie Rice, owner of the peanut-sniffing service dog named Harley, who has gained fame on Instagram. Natalie shares the story of her daughter, who experienced a traumatic bullying incident that heightened her anxiety over a peanut allergy, making dining out even more challenging. The podcast delves into the f…
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We have the pleasure of hosting Diva Galan, an attorney, blogger, and dedicated Food Allergy Mom. Her story is one of resilience and transformation, driven by her children's food allergies. Diva's journey began when her son experienced an anaphylactic reaction to milk at just 6 months old. Additionally, her daughter was diagnosed with Eosinophilic …
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Join us for an extraordinary journey with Betsy Craig, a true testament to the power of resilience and determination! Battling and conquering the relentless autoimmune disease scleroderma, she has emerged as an unstoppable force in the business world. Food played a pivotal role in Betsy's life, especially in the context of her illness. Scleroderma,…
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In this compelling episode, we're joined by Lianne Mandelbaum, the Founder of The No Nut Traveler. Her journey began with a distressing airport incident while traveling with her 8-year-old son, who has severe food allergies. Shockingly, the airline's response was, "If you think he's going to die, don't fly." This experience ignited Lianne's mission…
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In this episode, we are joined by Dan Anfinson, President of Slapfish Restaurant Group and COO of Mac Haik Restaurant Group. Growing up around the restaurant business, with his father as the general manager of Jack in the Box, Dan's passion for the culinary world ignited at an early age. Starting as a dishwasher at a local pizza joint, he found him…
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How does Jollibee successfully market at the location level? Welcome to a very special edition of the "How do multi-unit brands successfully market at the location level?" show. Luis Velasco , Senior Vice President for Marketing for Jollibee will be giving a special presentation on how to create incredible buzz during grand openings by sharing thei…
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Dr. Julie Sweeney, a pediatrician and food allergy consultant, shares her personal journey of navigating her child's food allergy diagnosis. As the founder of ALLERGY MOM MD, Dr. Julie brings a unique perspective to the challenges faced by families in dealing with allergies and other inflammatory conditions. She discusses the process of food allerg…
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In this episode, we have the pleasure of speaking with Elizabeth Anderlik, a remarkable advocate for food allergies and disabilities. Elizabeth shares her personal journey, highlighting the challenges she faced with multiple food allergies and the lack of proper accommodations in her school, which led to her being homeschooled. She experienced a ne…
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John Pepper is a visionary entrepreneur and advocate for socially responsible capitalism. With a strong belief in the power of capitalism to benefit hourly workers, John shares his inspiring journey and insights into creating a more inclusive economy. John's path began during his business school days, where he partnered with two fellow students to …
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Jason Chan, an Australian-based advocate for food allergies and mental health, is also a dedicated researcher in the field of alternative medicine. Among his three children, all of whom have had food allergies, his daughter continues to grapple with them. Upon discovering her food allergy while feeding her at just 3 months old, Jason experienced ov…
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Associate Professor Joey Mattingly from the University of Utah College of Pharmacy discusses his collaboration with the FDA to better understand patient and caregiver experiences in developing therapies for food allergies. These interviews provided valuable feedback on the FDA's current practices and areas for improvement. The FDA's inclusion of pa…
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Food allergy advocate Jessica Carrillo shares her personal journey of living with food allergies. Jessica was diagnosed with a peanut allergy at the age of 2 and has since developed additional allergies over time. At the age of 12, she experienced a traumatic allergic reaction that left her feeling anxious and triggered by food. Jessica shares how …
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In this episode of the podcast, we welcome Jonathan Pye, a renowned chef with an impressive career in the culinary world. Jonathan takes us on a journey through his culinary background, from his apprenticeship at a Victorian hotel in Manchester, England to his current role as Corporate Executive Chef - West region at American Dining Creations. Jona…
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Join us on this episode as we chat with Audrey Cha, a Spokin Ambassador and member of the FARE Teen Advisory Group, about her journey as a food allergy advocate. Audrey is the creator of All About Allergies, an educational allergy page that provides valuable resources to help raise awareness about food allergies. Audrey shares her personal story, s…
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Thomas Silvera, Co-Founder and VP of Elijah-Alavi Foundation, delves into the foundation's mission, outlining their goals and aspirations, and discusses their efforts to drive legislative change at both state and federal levels, with a particular focus on advocating for individuals with food allergies. Thomas highlights the foundation's efforts to …
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Jennifer Jobrack, Principal of Food Allergy Pros and a long-time food allergy advocate, talks about her personal journey with food allergies, specifically her son's struggle with failure to thrive due to his allergies. Jennifer highlights the significant differences in the standard of care for food allergies across medical professionals and shares …
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Nancy A. Shenker, CEO and Founder of theONswitch, is a seasoned marketing professional with years of experience in building brands, writing, and speaking on a variety of topics related to marketing, entrepreneurship, and the changing landscape of technology. One of the key trends she has observed is the shift from analog to digital in the marketing…
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Whatallergy.com is one of the Top UK allergy blogs, written by Ruth Holroyd to encourage people to question and learn about their life-affecting condition. Ruth is an allergy and eczema expert, leaning into her passion for advocacy. During the Covid lockdown, Ruth wrote her first book, "Anaphylaxis: The Essential Guide: An Action Plan For Living Wi…
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How do brands like Taco Bell, KFC, Chili's & Burger King successfully market at the location level? This conversation with Ellie Doty of High Impact Marketing will give you insights on how they are doing it so that you can do it too.David ”Rev” Ciancio による
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Melissa Brown is COO of Concierge Elite and podcast host of “Understaffed”. She has a passion for organizational management, training and development. She enjoys assisting businesses in putting processes in place to have a solid foundation to grow from. Businesses need to rethink how they hire. Employees want different jobs or benefits. Today's wor…
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Court Allam is the Founder and CEO and Founder of Restaurant Marketing University and Go Explore Local. His backstory begins as a teacher and coach, and he leaned into those superpowers to launch his business. If you are intrigued about earning passive, recurring revenue, but unsure how it works, Court offers that service and provides advice in thi…
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Zidaan Kapoor is an awe-inspiring guest. At 16 years old and a sophomore in high school, this impressive young man is an activist and entrepreneur. Also an advocate for the food allergy community, he is the founder of Fight Fears, an app that helps children overcome anxiety and mental health issues through individualized challenges. He shares his f…
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Gabrielle Zimmerman is a passionate wellness warrior on the path to becoming an esteemed Registered Dietitian. She already has impressive accomplishments, such as authoring "When Food Can Kill You: What the World Needs to Know”. After facing difficulty with medical professionals that dismissed, misdiagnosed and were disinclined to take action, it w…
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In this episode of ShandeeLand, Shandee interviews Rev Ciancio, the Cofounder and CMO of Handcraft Burgers & Brews. Together, they discuss Rev's upcoming Restaurant Growth Summit, his extensive experience in marketing for hospitality and technology companies, and some lighthearted stories from his time in the music industry. Rev shares his top tips…
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