It's Time to Ditch Your Social Media Scheduler

Your Digital Marketing Coach with Neal Schaffer

Can rethinking your approach to social media scheduling drastically improve your engagement?
Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.
Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired by my work on revising "Maximizing LinkedIn for Business Growth" and my analysis of various content types, I've come to realize that the traditional approach of scheduling link-based content just isn't cutting it anymore. Platforms continue to deprioritize this type of content, and staying ahead means diving deeper into the feed and engaging in real-time.
We'll explore why relying too heavily on scheduling tools can actually hinder your visibility and engagement, and discuss practical steps to become more nimble and present in your social media strategy. Plus, I'll share insights on which platforms and content types can still benefit from scheduling, and a method to balance scheduled posts with spontaneous engagement.
Whether you're a digital marketing pro or just starting out, this episode is packed with actionable advice to help you make a bigger impact on social media. Let's dive in!

Pre-Order Digital Threads here: https://nealschaffer.com/digitalthreads

Learn More:

• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

章

1. Rethinking Social Media Scheduling for Success (00:00:00)

2. Maximizing Social Media Engagement Strategy (00:11:36)

3. Enhancing Social Media Engagement and Creativity (00:17:11)