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E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth
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In this episode, Roger returns to the solo seat to share his insights on the importance of adopting a sales mindset across all roles within an organization. Drawing from Chapter 7 of his book, An Insider's Guide to Business, Roger explores common fears and misconceptions about sales, emphasizing the need for every employee to understand their influence on customer interactions. He also explains how shifting the culture to one where everyone views themselves as part of the sales team can help organizations better serve their customers and remain competitive in today’s market.
Roger also highlights the importance of continuous training and development to enhance sales skills. He discusses how the simple act of asking, "Would it help you if…?" can significantly improve how employees communicate with customers. This mindset, he posits, isn't about manipulation but about persuasively conveying value and helping customers bridge the gap between their current state and the improved one your product or service can facilitate.
Topics Include:
- Overcoming Limiting Beliefs About Sales
- The True Cost of Customer Acquisition
- Creating Raving Fans Through Every Interaction
- The Necessity of Continuous Learning & Training
- Effective Role-Playing Techniques
Roger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
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