E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger welcomes Herb Cogliano, a renowned international executive business coach. Herb, who is a certified Scaling Up coach and an experienced CEO, explains the critical elements for scaling a business: people, strategy, execution, and cash. Drawing from his firsthand experience with the Scaling Up platform, he breaks down complex business concepts into easy-to-understand terms, offering valuable insights for navigating different growth stages. Herb also shares his journey—from working in a family business to running his own successful enterprises and eventually becoming a business coach. This episode provides a clear strategy for making scaling decisions, establishing effective meeting rhythms, and managing cash to sustain and leverage growth opportunities. Herb and Roger delve into the modern labor market, discussing challenges and solutions for recruiting and retaining top talent aligned with company values. They also explore the importance of structured interviews and assessments in building high-performing teams. Herb underscores the necessity of maintaining cash reserves, not just for operational stability but also for seizing growth opportunities. The episode concludes with a personal note on Herb's training for an Ironman triathlon and his focus on continuous personal and professional development. Listeners are encouraged to visit Herb's website, Aspire Growth Advisors, to access valuable resources and assessments to measure their business's scaling readiness and leadership impact. Topics Include:

• Understanding the Scaling Up Process
• The Importance of Valuation and Profit
• Insights on Hiring the Right People
• Effective Interview Structures
• The Role of Assessments in Hiring

Herb’s Book Recommendation:

Slow Productivity: The Lost Art of Accomplishment Without Burnout

Connect with Herb:

Website

LinkedIn

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Produced By: Social Chameleon