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Decoding E-commerce: The Confidence Index Revolutionising Agency Strategies
Manage episode 438440966 series 3404110
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Are you struggling to navigate the ever-changing e-commerce landscape? Raul Galera, growth manager at Referral Candy, introduces a groundbreaking solution: the E-commerce Agency Confidence Index. This comprehensive global report offers invaluable insights into industry trends, marketing budgets, and agency-client relationships. Discover why e-commerce apps are proving resilient, how agencies are adapting their pricing strategies, and the shift towards long-term marketing approaches like SEO and content creation. Galera reveals fascinating correlations between world events and online sales, emphasising the need for diversified marketing strategies. Learn how minor website optimisations can dramatically boost conversion rates and why personalisation is becoming increasingly crucial. Whether you're an agency owner or brand manager, this index provides a wealth of data to inform your decision-making and stay ahead in the competitive e-commerce world.
Book recommendation: "The Tipping Point" by Malcolm Gladwell
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