Served by Sammy: How a Fitness Studio Manager Became a Cocktail Recipe Superstar

The Spirit Guides

With a background spanning fitness, marketing, and bartending, Sam Pence had a variety of routes he could take. But after finding his passion in cocktail making, he was inspired to start his venture into content creation.
In this episode of The Spirit Guides, we chat with Sam Pence, better known as @servedbysammy, who rapidly gained a following of over half a million across Instagram, TikTok and YouTube.
How @servedbysammy Serves Up Fresh Batches of Cocktail Content
Sam shares the unexpected journey that led him from bartending in Boise, Idaho, to becoming a go-to source for online cocktail recipes for a growing online fanbase.
Sam reveals behind-the-scenes insights into his creative process and how he initially set out to make one video a day for a year to see how things panned out before seeing his follower count skyrocket.
He explains that by listening to his audience, he learned that most people were looking for straightforward recipes like your standard margarita and batch cocktails rather than complex concoctions.
He reflects on how he collaborates with brands to create fun recipe videos that his audience can’t get enough of and how he decides which brands to say yes to. We also hear how he balances his day job with his growing online fanbase and what his family, friends, and colleagues think about his online persona.
In This Episode:
· What Sam learned about his audience and how that influences his content
· Behind-the-scenes insights into Sam’s creative process
· The first question he has for brands before agreeing to work with them
· Why Sam doesn’t just rely on social media marketing
· His first step into monetization with cocktail books
· How he decides what brands to work with
· Who he’d love to sip a cocktail with
· Plans for the future – cocktail books and collabs
Resources:
· Follow Sam on Instagram
· Follow Sam on TikTok
· Follow Sam on YouTube
· Follow Wayne on X
· Served By Sammy
This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.