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Ep 31 - Are Influencers the New Celebrities? The Evolution of Influence with Andy Hohl
Manage episode 364761153 series 3480317
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Celebrity culture has been around for a long time - from royals to movie stars, gossip magazines and red carpets have been filled with mystery and intrigue into the lives of those that society put on a pedestal.
But Bennifer walked so Alix Earle could run - thanks to new generations, evolved technology, and a rapidly shifting social environment, the celebrities of our modern world are changing.
In this episode, I'm joined by Affiliate Marketing Extraordinaire Andy Hohl, who managed Brand Partnerships and Sales with MagicLinks. His experience with talent agencies in LA to affiliate and influencer marketing in Miami gives Andy a unique view into how influencer marketing has been inspired by celebrity partnerships, as well as where the two differ.
He provides his perspective on the future of social media celebrities, and how this digital medium gives audiences an exclusive look into the lives of those admired by society. We explore celebrities-turned-influencer and influencers-turned-celebrity, and how these worlds continue to collide and shape the future of both industries - all fueled by social media.
To connect with Andy, click here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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